Buy Soft Bait Lures

Buy Soft Bait Lures - Best Prices Deals From Trusted Sellers

Soft bait lures are flexible, lifelike fishing baits made from soft plastic. They are designed to look and move just like real prey in the water, making them irresistible to fish.

Whether you’re targeting bass, walleye, crappie, or saltwater species, soft baits give you the natural action needed to get more strikes.

Along with soft baits, many anglers also love using hard bait lures, topwater lures, and spinnerbaits for different fishing conditions.

At Sportsman Finder, we make it easy to find the best prices for all types of Soft Bait lures. Use advanced filter options by type, color, length, brand & retailers to find best soft bait lures as per your need & budget.

Strike King 3'' Rodent Soft Bait

The Strike King Rodent soft bait is built to be fished in heavy cover. Designed to make a major disturbance under the water when you need the extra water movement to promote attraction, the Rodent searches out the big ones.
The Rodent's bubble tipped appendages and soft plastic tails display an incredible action. It's a a great choice for heavy cover, espeically with on a Texas rig, a Carolina Rig or even as a jig trailer.
The Strike King Rodent contains the world's best blend of soft plastic ingredients, which allows for the use of large amounts of salt in a bait that will stay soft and pliable. Each bait is enhanced with real coffee bean granules and coffee been oil so that it releases a coffee scent which adds to the appeal and masks human scents and oils, leading to more bites and longer hold times for increased hook-up percentages.
8 baits per package.
Available in Black Blue Flake, Blue Craw, California Craw, Candy Craw, Green Pumpkin, June Bug, Okeechobee Craw, Summer Craw, Watermelon Red & Black, Blue Craw with Red Flake, Crawdaddy and Moon Juice colors.

$5.90

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Seller: Natchez Shooters

Googan Bandito Bug 3.3'' Soft Bait

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion, the Googan Baits Bandio Bug looks like a swimming craw or minnow, and while at rest, the infused ''Slaunch Sauce'' scent will be enough to convince any on-looking bass to take a swipe.,

$4.57

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Seller: Natchez Shooters

Strike King Rage Bug Midsize 3.5" Soft Bait

The Strike King 3.5" Midsize Rage Bug provids a slight size difference to overcome a finicky bite. The Rage Bug soft bait's unique and exclusive tail design is engineered like no other soft plastic bait. Each Midsize Rage Bug is designed with a specific purpose and is made of customized hi-grade plastics for superior action and attraction. You won't believe the splash, noise or action is coming from a soft bait, but the fish will.,
8 baits per package.,
Available in Bama Craw, Black Blue Flake, Black Blue Swirl, Blue Craw, California Craw, Falcon Lake Craw, Green Pumpkin, Pearl, Okeechobee Craw, Summer Craw, Watermelon Red Flake, Crawdaddy and Moon Juice colors.,

$7.06

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Seller: Natchez Shooters

Keitech Easy Shiner 4" Swimbait, 7 Pack

Quantity: 7,
Construction: Soft plastic,
Mfg. Number: KTES4422,
Durable soft plastic construction,
Salt-impregnated design keeps fish on your line longer,
Wide-wobbling rolling action causes fish to strike,
Two-tone injection process provides consistent coloring,
Includes (7) 4"l. Easy Shiners,

$6.29

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Seller: Sportsman's Guide

X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack

Color: Tennessee Shad,
Length: 5.5in,
Pack Quantity: 4,
Species: Bass, Walleye, Pike, Musky, Redfish,
Type: Soft Swimbaits,
Water Type: Freshwater/Saltwater,
Lure Style: Soft Minnow Bait,

$6.49

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Seller: Sportsmans Warehouse

Zoom 6" Brush Hog Soft Bait

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you can vary the weight to keep it slowly fluttering through the strike zone or plummeting into the depths where big bass lurk.,
At 6" in length and with a beefy body with mulitple appendages that really move the water, The Zoom Brush Hog creature bait is a great temptation on a Texas rig, a Carolina rig and even on the back of a jig. ,
Salt-impregnated. 8 baits per package.,

$6.18

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Seller: Natchez Shooters

6th Sense Panorama Soft Jerkbaits

The 6th Sense® Panorama Soft Jerkbaits are the most realistic soft plastics on the market. With hyper-realistic paint schemes, perfect lifelike movement and unlimited ways to rig it, the Panorama will quickly have a permanent spot in your tackle box.,
Soft plastic,
Realistic body design,
Lifelike fluid movement in water,
Ultra-realistic paint schemes,

$8.99

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Seller: Sportsman's Guide

X Zone Lures Scented Stealth Minnow Soft Swimbait - 2-3/4in, 9pk

Pack Quantity: 9,
Color: Watermelon Shad,
Lure Style: Soft Minnow Bait,
Model: 37126,
Type: Soft Jerkbait/Minnow Bait,
Water Type: Freshwater,

$6.99

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Seller: Sportsmans Warehouse

Keitech Fat Swing Impact 2.8" Swimbait, 8 Pack

Quantity: 8,
Recommended Hook Size: 1/0,
Mfg. Number: KTFSI28422,
Two-tone injection process uses several different types of salted plastic to achieve perfect balance and motion,
Maintains a perfect swimming motion at any retrieve speed,
Tapered design ringed body for a more natural appearance,
2.8"l each,

$6.99

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Seller: Sportsman's Guide

Chompers SkirtedTwinTail 4'' Soft Bait

This time proven performer makes for the hottest action on the water. The use of salt and garlic flavors along with ultra soft plastic and incredible acdtion make them irressitable for bass and other game fish.,
Chompers Skirted Twin Tail soft baits are finely detailed and have become a proven performer and goto bait for both tournament and recreational fishing.,
10 baits per package.,
Available in Black, Green Pumpkin, Rootbeer Green, Watermelon Seed and Watermelon Red Flake colors.,

$8.33

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Seller: Natchez Shooters

ACC Crappie Snax The Club Soft Bait, 12 Pack

Catch more panfish with ACC Crappie Snax The Club Soft Baits. The Club measures in at 1.75" long and features a club shape and fluttering tail that creates enticing action that fish can't resist.,
1.75" long,
Club shape with fluttering tail,
12 pack,

$5.49

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Seller: Sportsman's Guide

Kevin Brock Killer Custom Striper Candy Soft Swimbait

Model: KCSC.5-W,
Color: White,
Pack Quantity: 1,
Type: Soft Swimbait,
Made in the USA: Yes,

$2.99

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Seller: Sportsmans Warehouse

Lost Creek Pro Swimmer Paddle Tail Soft Swimbait

Color: Sunfish,
Length: 2-4/5in,
Pack Quantity: 8,
Species: Bass,
Type: Soft Swimbait,
Water Type: Freshwater,
Weight: 3oz,
Material: Plastic,
Made in the USA: Yes,

$0.77

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Seller: Sportsmans Warehouse

Z Man ElaZtech Trout Trick Soft Jerk Bait

Pack Quantity: 6,
Length: 5in,
Color: Margarita Lime Chicken,
Model: TT5-328PK6,
Type: Soft Jerkbait,
Water Type: Saltwater,
Made in the USA: Yes,

$4.97

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Seller: Sportsmans Warehouse

Yamamoto Senko 6" Plastic Worm, 5 Pack

Salt-impregnated design,
Incredibly easy to cast,
Provides excellent motion and vibration when rigged weightless,
Great for pitching and flipping when Texas rigged,
6"l overall,
Includes (5) 6" Senko worms,

$6.99

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Seller: Sportsman's Guide

Zoom Finesse Worm, 20 Pack

Slim finesse worm with a gradual taper,
Durable soft plastic construction,
Realistic motion drives bass wild,
Salt-impregnated design keeps fish on your line longer,
Measures 4.5"l. each,
Includes (20) 4.5"l. Finesse Worms,

$5.99

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Seller: Sportsman's Guide

Yum Crawbug Soft Craw Bait

Length: 3-1/4in,
Color: Watermelon Red Flake,
Pack Quantity: 8,
Model: YCRB302,
Species: Bass,
Type: Soft Craw Bait,
Water Type: Freshwater,

$3.99

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Seller: Sportsmans Warehouse

Tackle Industries Regular SuperD Soft Swimbait

Model: Regular SuperD,
Color: Orange Walleye,
Length: 14in,
Pack Quantity: 1,
Type: Soft Swimbait,
Weight: 5oz,

$18.99

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Seller: Sportsmans Warehouse

Angler's Choice Wally MinR Soft Minnow Bait

Length: 4in,
Pack Quantity: 10,
Color: Sweet Meat,
Model: Wally MinR,
Species: Walleye,
Type: Soft Minnow Bait,

$6.99

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Seller: Sportsmans Warehouse

Berkley Gulp! Saltwater Swimming Mullet Soft Bait

The extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish. Berkley Gulp! truly is the next generation in saltwater lures.,
Realistic head and body design,
High-action swimming tail,
Features Gulp! extreme scent dispersion,

$8.99

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Seller: Sportsman's Guide

Missile Baits Bomb Shot Soft Worm

Type: Worms,
Length: 4in,
Pack Quantity: 15,
Color: Straight Black,
Lure Style: Finesse Worm,
Model: MBBS4-SBLK,
Species: Bass,
Water Type: Freshwater,

$4.99

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Seller: Sportsmans Warehouse

Googan Bandito Bug 4'' Soft Bait Pearl 7pk

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion, the Googan Baits Bandio Bug looks like a swimming craw or minnow, and while at rest, the infused ''Slaunch Sauce'' scent will be enough to convince any on-looking bass to take a swipe.,

$4.34

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Seller: Natchez Shooters

Yamamoto 3-1/2in Swim Senko Soft Swimbait

Model: Swimming Senko,
Color: Junebug/Purple & Emerald Flake,
Length: 3-1/2in,
Pack Quantity: 7,
Species: Bass,
Type: Soft Swimbait,
Water Type: Freshwater,

$5.97

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Seller: Sportsmans Warehouse

Berkley Gulp! Alive! Fish Fry

Brand: Berkley,
Color: Green,
Tail designed for nonstop fish enticing action,
Choose colors to match the hatch of live fish fry,
Expand your strike zone with Gulp! scent dispersion,

$4.49

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Seller: Sportsman's Guide

X Zone Lures Swammer Soft Swimbait - 5 Pack

Color: Pro Blue Red Pearl,
Length: 4-3/4in,
Pack Quantity: 5,
Species: Bass/Walleye/Pike/Musky/Redfish,
Type: Soft Swimbaits,
Water Type: Freshwater,

$6.49

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Seller: Sportsmans Warehouse

X Zone Lures 2.75in Swammer Soft Swimbait - 8 Pack

Color: Pro Blue Red Pearl,
Length: 2.75in,
Pack Quantity: 8,
Species: Bass, Walleye, Pike, Musky, Redfish,
Type: Soft Swimbaits,
Water Type: Freshwater/Saltwater,
Lure Style: Soft Minnow Bait,

$5.99

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Seller: Sportsmans Warehouse

Berkley Powerbait Inshore Grub Saltwater Soft Bait

Pack Quantity: 2,
Length: 8in,
Color: White,
Lure Style: Single Tail Grub,
Model: MSWG8-WH,
Species: Inshore Gamefish,
Type: Saltwater Soft Bait,
Water Type: Saltwater,

$8.99

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Seller: Sportsmans Warehouse

Chompers 5'' Skirted Twin Tail Soft Bait

The Chompers 5" Skirted TwinTail soft bait uses impregenated salt and garlic flavors along with ultra soft plastic coupled with incredible action to make a bait that's irressitable for bass and other game fish.,
Chompers Skirted Twin Tail Grubs are finely detailed and have become the a go to choice for both tournament and recreational fishing.,
10 baits per package.,
Available in Blue Black Flake, Green Pumpkin, Rootbeer Green and Watermelon Red colors.,

$9.23

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Seller: Natchez Shooters

X Zone Lures 4in Swammer Soft Swimbait - 6 Pack

Model: 21710,
Color: Fireball,
Length; 4in,
Pack Quantity: 8,
Species; Bass, Walleye, Pike, Musky, Redfish,
Type: Soft Swimbaits,
Water Type: Freshwater/Saltwater,
Lure Style: Soft Minnow Bait,

$5.99

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Seller: Sportsmans Warehouse

Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack

The Strike King® 3X Baby Z-Too Soft Jerkbait is ideally designed for dropshot presentations. Smaller size, higher flotation, ready for a light-wire dropshot hook. Killer shimmy, with molded-in belly slot for easy rigging. Great for standard presentations, too.,
Super-soft, tough ElaZtech®,
Salt-impregnated for greater buoyancy and attraction,
Great for dropshotting,

$4.29

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Seller: Sportsman's Guide

Angler's Choice Tube Soft Bait Tube

Length: 3-3/4in,
Model: TB-067,
Color: Misty Craw,
Lure Style: Tube Bait,
Pack Quantity: 10,
Species: Bass/Walleye/Trout/Panfish,
Type: Tubes/Reapers/Leeches,
Water Type: Freshwater,

$3.97

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Seller: Sportsmans Warehouse

Z Man StreakZ Soft Bait

Color: Pearl,
Model: STRK-84PK5,
Type: Soft Minnow Bait,
Size: 5in,
Pack Quantity: 5,

$4.99

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Seller: Sportsmans Warehouse

Yamamoto 5in Thin Senko Soft Stick Bait

Type: Stick Bait,
Length: 5in,
Pack Quantity: 10,
Color: Watermelon/Large Black & Small Red Flake,
Lure Style: Soft Stick Bait,
Model: Thin Senko,
Species: Bass,
Water Type: Freshwater,

$6.99

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Seller: Sportsmans Warehouse

BaitFuel Twitch Jr. Soft Minnow Bait - 9 Pack

Pack Quantity: 9,
Length: 4in,
Color: Prism Shad,
Lure Style: Soft Jerkbait,
Model: X24650,
Type: Minnow Bait,
Water Type: Freshwater,

$4.99

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Seller: Sportsmans Warehouse

Berkley PowerBait Crazy Legs Chigger Soft Craw Bait

Length: 4in,
Color: Black Blue Fleck,
Pack Quantity: 8,
Model: PBBCLCC4-BBF,
Species: Bass,
Type: Soft Craw Bait,
Water Type: Freshwater,
Made in the USA: Yes,

$5.99

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Seller: Sportsmans Warehouse

X Zone Lures Stealth Invader Soft Swimbait

Color: Tennessee Shad,
Length: 3in,
Pack Quantity: 6,
Type: Soft Swimbaits,
Water Type: Freshwater,
Lure Style: Soft Minnow Bait,

$5.99

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Seller: Sportsmans Warehouse

Savage Gear 3D Weedless V2 Shrimp Saltwater Soft Bait

Color: Plum/Chartreuse,
Model: 3238,
Lure Weight: 1/4oz,
Length: 3-1/2in,
Pack Quantity: 1,
Type: Saltwater Soft Bait,
Water Type: Saltwater,

$6.99

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Seller: Sportsmans Warehouse

Dynamic Lures Trout Attack Soft Swimbait

Model: TA11,
Color: Chartreuse,
Length: 2-1/4in,
Lure Weight: 1/8oz,
Pack Quantity: 5,
Species: Trout,
Type: Soft Swimbait,
Water Type: Freshwater/Saltwater,

$4.99

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Seller: Sportsmans Warehouse

Berkley Gulp! Ghost Shrimp Saltwater Soft Bait

Color: Orange,
Model: GSSGSHR3-OBS,
Length: 3in,
Pack Quantity: 7,
Type: Saltwater Soft Bait,

$7.99

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Seller: Sportsmans Warehouse

Zoom Brush Hog Creature Midsize Soft Bait

The Zoom Midsize Brush Hog soft bait splits the difference when the Baby Brush Hog is too small and the Standard Brush Hog is just a bit too large for the bass bite you're on.,
The Midsize Brush Hog has the same proportions and action as both its little brother and big brother, just in an in-between size that’ll attract both numbers of tournament-sized fish, and the kicker needed to seal the deal for the day!,
It's not just for flipping! It excels for multiple techniques such as on a magnum shakey head, on the back of a jig, and on offshore structures as well.,

$6.23

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Seller: Natchez Shooters

Strike King Game Hawg 4'' Soft Bait

If you're looking for a creature bait that excels in heavy cover, that won't hang up on every leaf and stem it touches, the Game Hawk is up for the challenge. ,
The Strike King Game Hawg has a lithe, supple, totally natural build that allows it to slither cleanly through vegetation without loss of action. With 6 appendages all working together, it's the perfect jig trailer, and can also pull extra bites on a drop shot rig fishing deep. Features soft, salt-impregnated plastic and an exclusive coffee scent that masks human scents and oils to produce more and longer bites.,
8 baits per package.,
Availble in Bama Bug, Black Blue Flake, Blue Craw, California Craw, Candy Craw, Green Pumpkin Purple & Gold, Green Pumpkin Sapphire, Green Pumpkinseed, June Bug, Watermelon Red & Black, Moon Juice and Amistad Special.,

$5.90

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Seller: Natchez Shooters

YUM Christie Critter 4.5" Soft Bait - 8 Pk

Designed by one of the top professional angler in the world, Jason Christie, the YUM Christie Critter 4.5" creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig.,
Multiple appendages add tremendous water displacement. The top swimming arms are attached at top and bottom, but can easily be pulled loose at the bottom for more swimming action. The big flappers push tremendous water when combined with the double curltails.,
8 baits per package.,
Availble in Green Pumpkin, Watermelon Seed, Black/Blue Shadow, Bama Magic, Watermelon Candy, Green Gill, Green Pumpkin Purple Flake, Watermelon Red Flake, Tin Foil, Black Blue Flake, Ghillie Suit and GP Shadow colors.,

$3.51

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Seller: Natchez Shooters

Strike King Rage Space Monkey Soft Bait

Unbelievable detailing makes the Strike King Rage Tail Space Monkey Soft Bait a fantasitc choice for Texas-rigging. The scalloped Rage Tail design, elongated legs, and extra ''bumps'' send a radically different signal through the water column than other soft baits on the market, bringing bass in to investigate and slam it. The Space Monkey has a strategically placed back slit for rigging, leading to better hooksets and fish boating success,
.6 baits per package.,
Available in Bama Bug, Black Blue Flake, Falcon Lake Craw, Green Pumpkinseed, Hard Candy, June Bug, Okeechobee Craw, Watermelon Red & Black, Big Tex and Double Header colors.,

$7.06

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Seller: Natchez Shooters

Strike King 4'' Rodent Soft Bait

Available in Black Blue Flake, Blue Craw, California Craw, Candy Craw, Fire Craw, June Bug, Okeechobee Craw, Summer Craw, Green Pumpkin Purple & Gold, Blue Craw with Red Flake, Crawdaddy, Moon Juice, Bama Bug, Blue Bug, Falcon Lake Craw, Green Pumkinseed, Hard Candy, Watermelon Meat, Watermelon Red, Tequila Sunrise w/ Orange Flake, Big Tex and Double Header Red colors.,

$5.90

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Seller: Natchez Shooters

Z-Man ZinkerZ Soft Stick Bait

Z-Man ZinkerZ Soft Stick Bait - ElaZtech construction has been designed by the crew at Z Man so that it won't tear after a single use or after a fish strikes and goes after the bait. Super durable and long lasting this stick bait blows the rest of the competition out of the water with its quality material as well as it's versatility. As productive as it can be, this can be used either rigging straight, Texas, Carolina, wacky or even drop shot style.,
Versatile soft stick bait,
Salt impregnated,
ElaZtech construction and material,
Tough and durable material,
Available in many colors,
6 per pack,
Made in the USA,
MPN: SSINK,

$4.99

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Seller: Sportsmans Warehouse

Z Man Slim SwimZ Soft Bait

Color: The Deal,
Model: SLIM3-320PK6,
Type: Soft Swimbait,
Size: 3in,
Pack Quantity: 6,

$4.99

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Seller: Sportsmans Warehouse

X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack

Color: Sexy Shad,
Length: 3.5in,
Pack Quantity: 8,
Species: Bass, Walleye, Redfish,
Type: Soft Swimbaits,
Water Type: Freshwater/Saltwater,
Lure Style: Soft Minnow Bait,

$5.99

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Seller: Sportsmans Warehouse

Strike King Rage Magnum Bug 4.5" Soft Bait

The Strike King 4.5" Magnum Rage Bug is the big daddy of the Strike King's Rage Bug soft bait. Its unique and exclusive tail design is engineered like no other soft bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or action the Magnum Rage Bug creates as you work it through the water... but the fish will.,
6 baits per package.,
Available in Alabama Craw, Black Blue Flake, Black Neon, Blue Craw, California Craw, FAlcon Lake Craw, Green Pumpkin, Junebug, Okeechobee Craw, Summer Craw, Watermelon Red Craw, Green Pumpkin Purple Swirl, Blue Craw w/ Red Flak, Crawdaddy and Moon Juice colors.,

$6.37

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Seller: Natchez Shooters

Z-Man TRD TicklerZ Soft Bait

Length: 2.75in,
Color: The Deal,
Model: TTIC-320PK8,
Type: Ned Rig Bait,
Pack Quantity: 8,
Species: Bass,

$4.99

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Seller: Sportsmans Warehouse

Z-Man TRD TicklerZ, 8 Pack

ElaZtech® soft plastic construction,
Salt-impregnated design keeps fish on your line longer,
Thick body and dimpled surface for easy rigging,
Tail tentacles produce a lively action and won't stick together,
2.75"l. each,
Includes (8) 2.75"l. TRD TicklerZ,
Quantity: 8,

$4.99

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Seller: Sportsman's Guide

Soft Bait Lures Buying Guide

What Are Soft Lures Good For?

Soft lures are great because they look and move like real prey. They swim naturally in the water and can trick even the smartest fish. Many anglers like soft baits because they work well in almost any fishing situation.

They are great for:

Fishing in heavy cover like weeds and brush.
Slow presentations when fish are not aggressive.
Matching the size, color, and action of real baitfish or insects.
Both freshwater and saltwater fishing.

Soft baits work especially well when the fish are cautious or heavily pressured. They let you fish slow and subtle, which often triggers more bites.

What Fish Like Soft Lures?

Many popular game fish can’t resist a good soft bait. Here’s a breakdown of species that love them:

Bass: Largemouth, smallmouth, and spotted bass all go crazy for soft worms, craws, and creature baits.
Walleye: Walleye hit soft plastic grubs, swimbaits, and minnows, especially when fished slowly near the bottom.
Pike and Muskie: Big, aggressive predators love large swimbaits that mimic injured baitfish.
Crappie and Panfish: Smaller grubs and minnow-style soft baits are deadly for crappie, bluegill, and perch.
Redfish and Speckled Trout: In saltwater, soft plastic shrimp and paddletail swimbaits are favorites.
Snook and Flounder: Soft baits worked along sandy bottoms or mangrove edges often outfish live bait. No matter what you’re after, there’s a soft bait that’ll get you hooked up.

What Are The Different Types of Soft Lures?

Soft baits come in a lot of shapes and sizes. Each type has a special purpose. Here’s a quick guide:

Worms: Long and slender. Perfect for bass fishing. Rig them Texas-style, wacky-style, or on a shaky head.
Craws (Crayfish Imitations): Imitate crawfish. Great for bass feeding on bottom-dwelling prey. Awesome for flipping and dragging along rocks.
Swimbaits: They look just like small fish. Swimbaits have a paddle tail that kicks naturally when retrieved.
Grubs: Small and fat with a curly tail. Grubs are versatile and catch almost anything.
Creature Baits: Weird-looking baits with legs and tentacles. These cause lots of vibrations underwater. Excellent for getting reaction strikes.
Frogs: Soft plastic frogs are made for topwater action. Perfect for fishing over weeds and lily pads.
Minnow-Style Baits: Thin-bodied baits that mimic baitfish. Great for drop shot rigs or finesse fishing.

What Are The Best Colors For Soft Bait?

Color can make or break your day on the water. Here’s a simple guide to picking the right color:

In Clear Water: Use natural colors like green pumpkin, watermelon, or shad. Transparent or subtle glitter finishes work well.
In Murky or Stained Water: Go bold with colors like chartreuse, black, blue, or June bug.High-contrast colors help fish see your bait.
On Cloudy Days : Darker colors like black, purple, or dark green are more visible.
On Sunny Days: Lighter, natural tones like silver, white, or light green work best

Should I Use A Soft Lure or Hard Lure?

It depends on how the fish are acting. Here’s a simple way to decide:

Choose Soft Baits When:

Fish are lazy, pressured, or picky.
You want a slow, subtle presentation.
Fishing in heavy cover like weeds or wood.
You need to imitate prey closely.

Choose Hard Baits When:

You want to cover lots of water fast.
Fish are aggressive and chasing bait.
You need loud vibrations or rattles to attract fish.
Fishing in open water or chasing active schooling fish.

Find Top Soft Bait Lures at Sportsman Finder

At Sportsman Finder, we make finding the best soft bait lures easy.

We list top brands like Zoom, Strike King, Berkley PowerBait, Yamamoto, and many more.

Best of all, we only show in-stock products from trusted sellers. No more wasting time searching for lures that are sold out!

Latest products for Soft Bait Lures

Natchez Shooters Strike King 3'' Rodent Soft Bait for $5.90
Natchez Shooters Googan Bandito Bug 3.3'' Soft Bait for $4.57
Natchez Shooters Strike King Rage Bug Midsize 3.5" Soft Bait for $7.06
Sportsman's Guide Keitech Easy Shiner 4" Swimbait, 7 Pack for $6.29
Sportsmans Warehouse X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack for $6.49
Natchez Shooters Zoom 6" Brush Hog Soft Bait for $6.18
Sportsman's Guide 6th Sense Panorama Soft Jerkbaits for $8.99
Sportsmans Warehouse X Zone Lures Scented Stealth Minnow Soft Swimbait - 2-3/4in, 9pk for $6.99
Sportsman's Guide Keitech Fat Swing Impact 2.8" Swimbait, 8 Pack for $6.99
Natchez Shooters Chompers SkirtedTwinTail 4'' Soft Bait for $8.33
Sportsman's Guide ACC Crappie Snax The Club Soft Bait, 12 Pack for $5.49
Sportsmans Warehouse Kevin Brock Killer Custom Striper Candy Soft Swimbait for $2.99
Sportsmans Warehouse Lost Creek Pro Swimmer Paddle Tail Soft Swimbait for $0.77
Sportsmans Warehouse Z Man ElaZtech Trout Trick Soft Jerk Bait for $4.97
Sportsman's Guide Yamamoto Senko 6" Plastic Worm, 5 Pack for $6.99
Sportsman's Guide Zoom Finesse Worm, 20 Pack for $5.99
Sportsmans Warehouse Yum Crawbug Soft Craw Bait for $3.99
Sportsmans Warehouse Tackle Industries Regular SuperD Soft Swimbait for $18.99
Sportsmans Warehouse Angler's Choice Wally MinR Soft Minnow Bait for $6.99
Sportsman's Guide Berkley Gulp! Saltwater Swimming Mullet Soft Bait for $8.99
Sportsmans Warehouse Missile Baits Bomb Shot Soft Worm for $4.99
Natchez Shooters Googan Bandito Bug 4'' Soft Bait Pearl 7pk for $4.34
Sportsmans Warehouse Yamamoto 3-1/2in Swim Senko Soft Swimbait for $5.97
Sportsman's Guide Berkley Gulp! Alive! Fish Fry for $4.49
Sportsmans Warehouse X Zone Lures Swammer Soft Swimbait - 5 Pack for $6.49
Sportsmans Warehouse X Zone Lures 2.75in Swammer Soft Swimbait - 8 Pack for $5.99
Sportsmans Warehouse Berkley Powerbait Inshore Grub Saltwater Soft Bait for $8.99
Natchez Shooters Chompers 5'' Skirted Twin Tail Soft Bait for $9.23
Sportsmans Warehouse X Zone Lures 4in Swammer Soft Swimbait - 6 Pack for $5.99
Sportsman's Guide Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack for $4.29
Sportsmans Warehouse Angler's Choice Tube Soft Bait Tube for $3.97
Sportsmans Warehouse Z Man StreakZ Soft Bait for $4.99
Sportsmans Warehouse Yamamoto 5in Thin Senko Soft Stick Bait for $6.99
Sportsmans Warehouse BaitFuel Twitch Jr. Soft Minnow Bait - 9 Pack for $4.99
Sportsmans Warehouse Berkley PowerBait Crazy Legs Chigger Soft Craw Bait for $5.99
Sportsmans Warehouse X Zone Lures Stealth Invader Soft Swimbait for $5.99
Sportsmans Warehouse Savage Gear 3D Weedless V2 Shrimp Saltwater Soft Bait for $6.99
Sportsmans Warehouse Dynamic Lures Trout Attack Soft Swimbait for $4.99
Sportsmans Warehouse Berkley Gulp! Ghost Shrimp Saltwater Soft Bait for $7.99
Natchez Shooters Zoom Brush Hog Creature Midsize Soft Bait for $6.23
Natchez Shooters Strike King Game Hawg 4'' Soft Bait for $5.90
Natchez Shooters YUM Christie Critter 4.5" Soft Bait - 8 Pk for $3.51
Natchez Shooters Strike King Rage Space Monkey Soft Bait for $7.06
Natchez Shooters Strike King 4'' Rodent Soft Bait for $5.90
Sportsmans Warehouse Z-Man ZinkerZ Soft Stick Bait for $4.99
Sportsmans Warehouse Z Man Slim SwimZ Soft Bait for $4.99
Sportsmans Warehouse X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack for $5.99
Natchez Shooters Strike King Rage Magnum Bug 4.5" Soft Bait for $6.37
Sportsmans Warehouse Z-Man TRD TicklerZ Soft Bait for $4.99
Sportsman's Guide Z-Man TRD TicklerZ, 8 Pack for $4.99