Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Z Man Slim SwimZ Soft Bait
$4.99
Seller: Sportsmans Warehouse
Umpqua XC220 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
ACC Crappie Snax The Club Soft Bait, 12 Pack
$5.49
Seller: Sportsman's Guide
6th Sense Panorama Soft Jerkbaits
$8.99
Seller: Sportsman's Guide
Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack
$4.29
Seller: Sportsman's Guide
Hanak Model 900 Streamer Hooks
$9.90
Seller: AvidMax
Umpqua Daves Hopper 2 Pack
$8.10
Seller: AvidMax
Tenkara USA Size 12 Ishigaki Kebari Fly Pattern
$7.50
Seller: AvidMax
Googan Bandito Bug 4'' Soft Bait Pearl 7pk
$4.34
Seller: Natchez Shooters
Mustad 4.8 AlphaPoint® Addicted ADX Advantage Bead Hooks
$17.49
Seller: Sportsman's Guide
Googan Bandito Bug 3.3'' Soft Bait
$4.57
Seller: Natchez Shooters
Gamakatsu Offset Extra Wide Gap Hooks
$4.99
Seller: Sportsman's Guide
Umpqua Hot Wing Elk Hair Caddis Olive 2 Pack
$5.20
Seller: AvidMax
River2Sea Whopper Plopper 110
$15.49
Seller: Sportsman's Guide
Mustad 1X Super Death Aberdeen Hooks, 10 Pack
$4.49
Seller: Sportsman's Guide
Umpqua Pheasant Tail Natural 2 Pack
$3.84
Seller: AvidMax
Hanak Model 270 Stillwater & Wet Hooks
$9.90
Seller: AvidMax
Gamakatsu Nano Alpha Offset EWG Worm Hooks
$5.49
Seller: Sportsman's Guide
Umpqua U-Series U003 Fly Tying Hooks - 50 pk
$7.40
Seller: AvidMax
6th Sense Drop Shot Hooks, 5 Pack
$2.99
Seller: Sportsman's Guide
Ahrex SA254 Salt Jig Hooks
$7.95
Seller: AvidMax
Magic Bait Dough Bait Treble Spring Hooks #4
$2.73
Seller: Natchez Shooters
Gamakatsu Worm Offset Hooks
$4.99
Seller: Sportsman's Guide
Umpqua Deceiver Pattern Streamer Fly Fishing Flies
$5.20
Seller: AvidMax
Booyah Tandem Blade Spinnerbait, 3/8 oz.
$5.99
Seller: Sportsman's Guide
Keitech Fat Swing Impact 2.8" Swimbait, 8 Pack
$6.99
Seller: Sportsman's Guide
Angler's Choice Wally MinR Soft Minnow Bait
$6.99
Seller: Sportsmans Warehouse
Lost Creek Pro Swimmer Paddle Tail Soft Swimbait
$0.77
Seller: Sportsmans Warehouse
6th Sense OX Flipping Hooks, 5 Pack
$4.99
Seller: Sportsman's Guide
Eagle Claw Aberdeen Hooks 10 Pack Gold
$2.29
Seller: Scheels
Mustad Aberdeen 25 Pk UltraPoint Slow Death Hooks
$6.49
Seller: Scheels
Eagle Claw Lazer Sharp Round Bend Worm Hooks, 15 Pack
$3.99
Seller: Sportsman's Guide
Gamakatsu Offset Extra Wide Gap Hooks, 25 Pack
$19.99
Seller: Sportsman's Guide
6th Sense STOUT Widegap Worm Hooks, 5 Pack
$3.99
Seller: Sportsman's Guide
Z-Man Finesse Shroomz Weedless Jig, 1/10 oz., 5 Pack
$6.29
Seller: Sportsman's Guide
Umpqua XC240 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Owner Hooks Mosquito Circle Hook
$2.99
Seller: Sportsmans Warehouse
Mustad 4.8 AlphaPoint® Tak-Offset Worm Hooks
$4.99
Seller: Sportsman's Guide
Umpqua Jigged Caddis Pupa Tan 2 Pack
$7.12
Seller: AvidMax
Umpqua Tiemco 5262 Nymph Hooks 25 Pack
$11.49
Seller: Scheels
X Zone Lures Stealth Invader Soft Swimbait
$5.99
Seller: Sportsmans Warehouse
Strike King Rage Space Monkey Soft Bait
$6.04
Seller: Natchez Shooters
Blood Run Tackle Skeena Fishing Hooks
$6.99
Seller: Sportsmans Warehouse
Danielson Salmon Egg Hooks Snelled
$0.79
Seller: Sportsmans Warehouse
Umpqua Gold Bead Crystal Bugger Chartreuse 2 Pack
$5.76
Seller: AvidMax
X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack
$5.99
Seller: Sportsmans Warehouse
Umpqua Parachute Hopper Tan Terrestrials 2 Pack
$7.68
Seller: AvidMax
Hanak Model 130 Dry Fly Hooks
$8.25
Seller: AvidMax
Gamakatsu Walleye Octopus Hooks Multipack
$3.99
Seller: Scheels
X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack
$6.49
Seller: Sportsmans Warehouse
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.