Sportsman

Fishing Lures For Sale

Shop Fishing Lures from Top Brands

Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.

Latest products for Lures

  • AvidMax Hanak Model 400 Classic Jig Hooks for $9.90
  • Sportsmans Warehouse YUM Dinger 3 Inch Soft Stick Bait for $3.99
  • Sportsman's Guide Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack for $4.29
  • AvidMax Hanak Model 310 Heavy Buzzer Hooks for $9.90
  • Sportsman's Guide 6th Sense STOUT Widegap Worm Hooks, 5 Pack for $3.99
  • Sportsman's Guide Keitech Easy Shiner 4" Swimbait, 7 Pack for $6.29
  • AvidMax Umpqua U-Series U106 Fly Tying Hooks for $15.75
  • Sportsmans Warehouse Z Man StreakZ Soft Bait for $5.49
  • Sportsmans Warehouse X Zone Lures Swammer Soft Swimbait - 5 Pack for $4.97
  • Sportsman's Guide 6th Sense Panorama Soft Jerkbaits for $8.99
  • AvidMax Umpqua Jigged Hares Ear Tungsten 2 Pack for $6.24
  • Sportsman's Guide Eagle Claw Flippin' Extra Wide Gap Hooks, 15 Pack for $19.99
  • AvidMax Hanak Model 390 Klinkhammer Hooks for $9.90
  • AvidMax Hanak Model 130 Dry Fly Hooks for $8.25
  • AvidMax Umpqua H&L Variant 2 Pack for $6.24
  • Sportsman's Guide Gamakatsu Octopus Circle Hooks, Inline-Point, 6 pack for $3.99
  • AvidMax Umpqua San Juan Worm Shell Pink 2 Pack for $3.18
  • Sportsman's Guide 6th Sense Drop Shot Hooks, 5 Pack for $2.99
  • Sportsman's Guide VMC Wacky Hooks, 6 Pack for $2.99
  • AvidMax Ahrex SA254 Salt Jig Hooks for $7.95
  • AvidMax Hanak Model 250 Stillwater & Wet Hooks for $8.25
  • Sportsmans Warehouse X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack for $5.99
  • AvidMax Umpqua Amy's Ant Olive 2 Pack for $7.12
  • Sportsman's Guide Gamakatsu Superline Spring Lock Hooks, 3 pack for $4.99
  • AvidMax Gamakatsu Worm G-Lock NS Black Hook Offset Shank Fishing Hooks for $7.20
  • Sportsman's Guide Yamamoto Senko 5" Plastic Worm, 10 pack for $7.99
  • Sportsman's Guide VMC Heavy-Duty Wide Gap Hooks for $4.49
  • AvidMax Umpqua Deceiver Pattern Streamer Fly Fishing Flies for $5.20
  • AvidMax Hanak Model 450 Superb Jig Hooks for $9.90
  • Sportsman's Guide Gamakatsu Black Octopus Hooks, 6 Pack for $3.99
  • Sportsman's Guide Gamakatsu® Octopus Hooks, Red, 10 pack for $4.49
  • Sportsman's Guide Berkley Gulp! Saltwater Swimming Mullet Soft Bait for $8.99
  • Sportsman's Guide Gamakatsu Finesse Wide Gap Hooks, 6 pack for $3.99
  • Sportsman's Guide Mustad Slow Death® Aberdeen Hooks, 10 Pack for $3.49
  • Sportsmans Warehouse Yamamoto 3-1/2in Swim Senko Soft Swimbait for $5.97
  • AvidMax Umpqua Parachute Blue Olive 2 Pack for $5.20
  • Natchez Shooters Strike King Rage Magnum Bug 4.5" Soft Bait for $6.37
  • AvidMax Umpqua Pheasant Tail Tungsten 2 Pack for $5.20
  • Sportsman's Guide Mustad 4.8 AlphaPoint® Tak-Offset Worm Hooks for $4.99
  • AvidMax Hanak Model 330 Czech Nymph & Buzzer Hooks for $9.90
  • AvidMax Umpqua Nitro Caddis Pupa Tan 2 Pack for $6.24
  • Sportsmans Warehouse BaitFuel Twitch Jr. Soft Minnow Bait - 9 Pack for $4.99
  • Sportsmans Warehouse Lost Creek Pro Swimmer Paddle Tail Soft Swimbait for $0.77
  • Sportsmans Warehouse Kevin Brock Killer Custom Striper Candy Soft Swimbait for $2.99
  • Sportsmans Warehouse Yamamoto 5in Thin Senko Soft Stick Bait for $6.99
  • AvidMax Umpqua Hot Wing Elk Hair Caddis Tan 2 Pack for $5.20
  • AvidMax Umpqua Mclellan Hunchback Scud Olive 2 Pack for $5.76
  • AvidMax Umpqua Parachute Hopper Olive 2 Pack for $7.68
  • AvidMax Hanak Model 900 Streamer Hooks for $9.90
  • AvidMax Umpqua XC110 BL-BN Fly Tying Hooks for $8.75
Hanak Model 400 Classic Jig Hooks
  • Medium wire,
  • Extra long needle point,
  • Jig hook,
  • Black Nickel,
  • Barbless,

$9.90

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YUM Dinger 3 Inch Soft Stick Bait
  • Model: YDG302,
  • Color: Watermelon/Red Flake,
  • Length: 3in,
  • Pack Quantity: 12,
  • Species: Bass,
  • Type: Stick Bait,
  • Water Type: Freshwater,
  • Lure Style: Soft Stick Bait,
  • Made in the USA: Yes,

$3.99

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Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack
  • The Strike King® 3X Baby Z-Too Soft Jerkbait is ideally designed for dropshot presentations. Smaller size, higher flotation, ready for a light-wire dropshot hook. Killer shimmy, with molded-in belly slot for easy rigging. Great for standard presentations, too.,
  • Super-soft, tough ElaZtech®,
  • Salt-impregnated for greater buoyancy and attraction,
  • Great for dropshotting,

$4.29

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Hanak Model 310 Heavy Buzzer Hooks
  • Brand: Hanak,
  • Heavy wire,
  • Extra long needle point,
  • Bent shank,
  • Black Nickel,
  • Barbless,

$9.90

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6th Sense STOUT Widegap Worm Hooks, 5 Pack
  • Brand 6th Sense,
  • Alternating dual-angle hookpoint,
  • Ultra-sharp point,
  • Item Number: 740459,
  • Quantity: 5 pack,
  • Size: 3/0, 4/0, 5/0, 6/0, 7/0,
  • Mfg. Number: HKST-70,

$3.99

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Keitech Easy Shiner 4" Swimbait, 7 Pack
  • Quantity: 7,
  • Construction: Soft plastic,
  • Mfg. Number: KTES4422,
  • Durable soft plastic construction,
  • Salt-impregnated design keeps fish on your line longer,
  • Wide-wobbling rolling action causes fish to strike,
  • Two-tone injection process provides consistent coloring,
  • Includes (7) 4"l. Easy Shiners,

$6.29

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Umpqua U-Series U106 Fly Tying Hooks
  • Down Eye,
  • 1X Strong Wire,
  • 4X Long,
  • Round Bend,
  • Bronze,
  • 50 per pack,

$15.75

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Z Man StreakZ Soft Bait
  • Color: Pearl,
  • Model: STRK-84PK5,
  • Type: Soft Minnow Bait,
  • Size: 5in,
  • Pack Quantity: 5,

$5.49

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X Zone Lures Swammer Soft Swimbait - 5 Pack
  • Color: Pro Blue Red Pearl,
  • Length: 4-3/4in,
  • Pack Quantity: 5,
  • Species: Bass/Walleye/Pike/Musky/Redfish,
  • Type: Soft Swimbaits,
  • Water Type: Freshwater,

$4.97

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6th Sense Panorama Soft Jerkbaits
  • The 6th Sense® Panorama Soft Jerkbaits are the most realistic soft plastics on the market. With hyper-realistic paint schemes, perfect lifelike movement and unlimited ways to rig it, the Panorama will quickly have a permanent spot in your tackle box.,
  • Soft plastic,
  • Realistic body design,
  • Lifelike fluid movement in water,
  • Ultra-realistic paint schemes,

$8.99

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Umpqua Jigged Hares Ear Tungsten 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Caddis, Callibaetis, Drake, Hexagenia, PMD, Stonefly,
  • Species: Trout,
  • Life stage: Nymph,
  • Finish: Tungsten,
  • Brand: Umpqua,

$6.24

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Eagle Claw Flippin' Extra Wide Gap Hooks, 15 Pack
  •  ,
  • Extra-wide gap,
  • Welded eye,
  • Non-offset design,
  • Molded bait keeper,
  • 15 pack quantity,
  • Item Number: 734302,
  • Color: Platinum black,
  • Hook Size: 3/0, 4/0, 5/0,
  • Mfg. Number: TK130-XL-5/0,
  •  ,

$19.99

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Hanak Model 390 Klinkhammer Hooks
  • Fine wire,
  • Extra long needle point,
  • Klinkhammer bend,
  • Black Nickel,
  • Barbless,

$9.90

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Hanak Model 130 Dry Fly Hooks
  • Brand: Hanak,
  • Fine wire,
  • Long needle point,
  • Bent-in point,
  • Standard dry,
  • Barbless,

$8.25

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Umpqua H&L Variant 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Callibaetis, Drake, Hexagenia, PMD,
  • Species: Trout,
  • Life stage: Adult,
  • Brand: Umpqua,

$6.24

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Gamakatsu Octopus Circle Hooks, Inline-Point, 6 pack
  • Sharp points for quick penetration,
  • Designed for spinnerbait and buzzbait use,
  • Increases hook-up ratios significantly,
  • Item Number: 747642,
  • Mfg. Number: GU210012,

$3.99

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Umpqua San Juan Worm Shell Pink 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Eggs and Worms,
  • Species: Trout,
  • Life stage: Adult,
  • Color: Pink,
  • Brand: Umpqua,

$3.18

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6th Sense Drop Shot Hooks, 5 Pack
  • Perfect for fishing when the bites are typically subtle and hard to feel,
  • Designed with a slightly inward point and deep-bend shank,
  • Inward point helps hook deflect off rock and cover,
  • Item Number: 740462,
  • Quantity: 5,
  • Hook Size: #1,
  • Mfg. Number: HKDS-1,

$2.99

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VMC Wacky Hooks, 6 Pack
  • Extra-wide gap,
  • Turned-down eye,
  • Resin closed eye,
  • Wide bite area,
  • Round shape for easy wacky work rigging,
  • Available in a Black Nickel finish,
  • Quantity: 6,
  • Mfg. Number: WK#2/0BNPP,

$2.99

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Ahrex SA254 Salt Jig Hooks
  • A-Steel Finish,
  • Available in size 1/0 – 6,
  • Chemically sharpened,
  • Ideal for jig patterns,
  • Small barb,

$7.95

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Hanak Model 250 Stillwater & Wet Hooks
  • Brand: Hanak,
  • Heavy wire,
  • Extra long needle point,
  • Bronze,
  • Wide gape,
  • Barbless,

$8.25

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X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack
  • Color: Sexy Shad,
  • Length: 3.5in,
  • Pack Quantity: 8,
  • Species: Bass, Walleye, Redfish,
  • Type: Soft Swimbaits,
  • Water Type: Freshwater/Saltwater,
  • Lure Style: Soft Minnow Bait,

$5.99

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Umpqua Amy's Ant Olive 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Ants, Beetles, Hoppers, Stonefly,
  • Species: Trout,
  • Life stage: Adult,
  • Finish: Olive,
  • Brand: Umpqua,

$7.12

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Gamakatsu Superline Spring Lock Hooks, 3 pack
  • Brand Gamakatsu,
  • Stress-relieved stainless steel spring lock  ,
  • 28-degree eye for optimal presentation  ,
  • Based on proven Superline EWG design,
  • Keeps soft plastics locked securely,
  • Item Number: 747646,
  • Mfg. Number: GU296414,

$4.99

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Gamakatsu Worm G-Lock NS Black Hook Offset Shank Fishing Hooks
  • Gamakatsu's innovative G-Lock hook locks soft plastics tight and secure in any situation. Designed for use in heavy cover, Gamakatsu's exclusive forging process and quality control assures unerring strength and performance when the pressure's on.,
  • Type of Hook: Freshwater,
  •  Color: NS Black,

$7.20

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Yamamoto Senko 5" Plastic Worm, 10 pack
  • Salt-impregnated design,
  • Incredibly easy to cast,
  • Provides excellent motion and vibration when rigged weightless,
  • Great for pitching and flipping when Texas rigged,
  • 5"l each,
  • Includes (10) 5" Senko worms,

$7.99

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VMC Heavy-Duty Wide Gap Hooks
  • For fishing tough cover and in tough situations,
  • 3º offset point to increase hook-ups,
  • Great for fishing heavy mono and braided line,
  • Resin closed eye helps prevent slip-offs,
  • Black Nickel finish,

$4.49

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Umpqua Deceiver Pattern Streamer Fly Fishing Flies
  • Constructed of the very best materials available,
  • The very best fishing flies possible,
  • Improve your enjoyment of fly fishing,
  • Skillfully Hand Tied,
  • Brand: Umpqua,

$5.20

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Hanak Model 450 Superb Jig Hooks
  • \Brand:Honak,
  • Quantity:25 pack,
  • Color:Black,
  • Medium wire,
  • Extra long needle point,
  • Bent-in point,

$9.90

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Gamakatsu Black Octopus Hooks, 6 Pack
  • Short-shank hooks with an upturned eye,
  • Offset bend and extremely sharp point,
  • Provides high strength and durability,
  • Black color,
  • Item Number: 722677,
  • Quantity: 6,
  • Color: Black,
  • Mfg. Number: GU02414,

$3.99

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Gamakatsu® Octopus Hooks, Red, 10 pack
  • Short shank for compact, secure bait rigging,
  • Upturned eye allows for easy snelling,
  • Offset bend for improved hook-up ratio,
  • Razor-sharp point for quick penetration,
  • Forged for strength under heavy loads,
  • Corrosion-resistant red finish,
  • Ideal for a variety of species and techniques,

$4.49

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Berkley Gulp! Saltwater Swimming Mullet Soft Bait
  • The extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish. Berkley Gulp! truly is the next generation in saltwater lures.,
  • Realistic head and body design,
  • High-action swimming tail,
  • Features Gulp! extreme scent dispersion,

$8.99

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Gamakatsu Finesse Wide Gap Hooks, 6 pack
  • Wide gap for increased hook sets,
  • Designed for finesse fishing techniques,
  • Ideal for wacky rigging applications,
  • Effective for free drifting small baits,
  • Sharp points for quick hook penetration,

$3.99

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Mustad Slow Death® Aberdeen Hooks, 10 Pack
  • 4.3 UltraPoint Technology,
  • Opti-Angle Needle Point,
  • Ringed eye,
  • Nor-Tempered,
  • Item Number: 742317,
  • Quantity: 10,
  • Hook Size: 4, 2, 1,
  • Mfg. Number: 33862NP-BR-1-10U,

$3.49

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Yamamoto 3-1/2in Swim Senko Soft Swimbait
  • Model: Swimming Senko,
  • Color: Junebug/Purple & Emerald Flake,
  • Length: 3-1/2in,
  • Pack Quantity: 7,
  • Species: Bass,
  • Type: Soft Swimbait,
  • Water Type: Freshwater,

$5.97

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Umpqua Parachute Blue Olive 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: BWO-Baetis,
  • Species: Trout,
  • Life stage: Adult,
  • Finish Type: Parachute Blue Olive,
  • Brand: Umpqua,

$5.20

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Strike King Rage Magnum Bug 4.5" Soft Bait
  • The Strike King 4.5" Magnum Rage Bug is the big daddy of the Strike King's Rage Bug soft bait.  Its unique and exclusive tail design is engineered like no other soft bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or action the Magnum Rage Bug creates as you work it through the water... but the fish will.,
  • 6 baits per package.,
  • Available in Alabama Craw, Black Blue Flake, Black Neon, Blue Craw, California Craw, FAlcon Lake Craw, Green Pumpkin, Junebug, Okeechobee Craw, Summer Craw, Watermelon Red Craw, Green Pumpkin Purple Swirl, Blue Craw w/ Red Flak, Crawdaddy and Moon Juice colors.,

$6.37

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Umpqua Pheasant Tail Tungsten 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Ants, Beetles, Hoppers,
  • Species: Trout,
  • Life stage: Adult,
  • Color: Pheasant Tail Tungsten,
  • Brand: Umpqua,

$5.20

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Mustad 4.8 AlphaPoint® Tak-Offset Worm Hooks
  • 4.8 Alpha Point Technology,
  • Opti-Angle Needle Point,
  • 2X Strong,
  • Z-Bend,
  • Ringed eye,
  • Forged,
  • Nor-Tempered,
  • Hook Size: 2/0, 3/0, 4/0, 5/0,

$4.99

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Hanak Model 330 Czech Nymph & Buzzer Hooks
  • These are the Hanak Competition hooks. When you go with Hanak you are getting one of the top of the line trout hooks you can get. All Hanak hooks are barbless and made from black nickel unless otherwise specified.,
  • Hanak Model 330 Czech Nymph and Buzzer Hook. The Cxech nymph and Buzzer hook is a versatile standard wire bent hook built for any bend nymph need.,

$9.90

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Umpqua Nitro Caddis Pupa Tan 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Caddis,
  • Species: Trout,
  • Life stage: Pupa,
  • Finish: Tan,
  • Brand: Umpqua,

$6.24

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BaitFuel Twitch Jr. Soft Minnow Bait - 9 Pack
  • Pack Quantity: 9,
  • Length: 4in,
  • Color: Prism Shad,
  • Lure Style: Soft Jerkbait,
  • Model: X24650,
  • Type: Minnow Bait,
  • Water Type: Freshwater,

$4.99

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Lost Creek Pro Swimmer Paddle Tail Soft Swimbait
  • Color: Sunfish,
  • Length: 2-4/5in,
  • Pack Quantity: 8,
  • Species: Bass,
  • Type: Soft Swimbait,
  • Water Type: Freshwater,
  • Weight: 3oz,
  • Material: Plastic,
  • Made in the USA: Yes,

$0.77

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Kevin Brock Killer Custom Striper Candy Soft Swimbait
  • Model: KCSC.5-W,
  • Color: White,
  • Pack Quantity: 1,
  • Type: Soft Swimbait,
  • Made in the USA: Yes,

$2.99

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Yamamoto 5in Thin Senko Soft Stick Bait
  • Type: Stick Bait,
  • Length: 5in,
  • Pack Quantity: 10,
  • Color: Watermelon/Large Black & Small Red Flake,
  • Lure Style: Soft Stick Bait,
  • Model: Thin Senko,
  • Species: Bass,
  • Water Type: Freshwater,

$6.99

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Umpqua Hot Wing Elk Hair Caddis Tan 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Caddis,
  • Species: Trout,
  • Life stage: Adult,
  • Color: Caddis Tan,
  • Brand: Umpqua,

$5.20

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Umpqua Mclellan Hunchback Scud Olive 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Scuds and Shrimp,
  • Species: Trout,
  • Life stage: Adult,
  • Finish: Hunchback Scud Olive,
  • Brand: Umpqua,

$5.76

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Umpqua Parachute Hopper Olive 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Ants, Beetles, Hoppers,
  • Species: Trout,
  • Life stage: Adult,
  • Fly Type: Parachute Hopper Olive,
  • Brand: Umpqua,

$7.68

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Hanak Model 900 Streamer Hooks
  • Brand: Hanak,
  • Heavy wire,
  • Extra long needle point,
  • Wide gape,
  • Black Nickel,
  • Barbless,

$9.90

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Umpqua XC110 BL-BN Fly Tying Hooks
  • Barbless,
  • Down Eye,
  • Straight Shank,
  • 1XF,
  • Wide Gape,
  • 25 Pack,
  • Standard Dry,
  • Japanese Steel,

$8.75

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Types of Fishing Lures

Soft Bait Lures

Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.

Hard Bait Lures

Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.

Spinnerbaits

Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.

Crankbaits

Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.

Bass Jigs

Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.

Topwater Lures

Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.

Popular Fishing Lures Brands

Strike King

A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.

Gamakastsu

Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.

Musted

A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.

Berkley

Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.

Z-Man

Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.

Yamamoto

Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.

Umpqua

Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.

Eagle Claw

A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.

Common Uses of Fishing Lures

  • Freshwater Fishing: Target bass, trout, perch, walleye, and panfish in lakes and rivers using jigs, crankbaits, and soft plastics.
  • Saltwater Fishing: Use spoons, swimbaits, and topwater lures for redfish, snook, tarpon, and tuna.
  • Ice Fishing: Small jigs and spoons are effective for attracting fish under the ice.
  • Fly Fishing: While not traditional lures, some synthetic flies mimic lure-like action for trout and grayling.

FAQ’s

What type of lure should I use for bass fishing?

Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.

How do I choose the right color for a lure?

Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.

Can I use freshwater lures in saltwater?

While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.

Do I need different lures for different times of the year?

Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.