Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Hanak Model 400 Classic Jig Hooks
$9.90
Seller: AvidMax
YUM Dinger 3 Inch Soft Stick Bait
$3.99
Seller: Sportsmans Warehouse
Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack
$4.29
Seller: Sportsman's Guide
Hanak Model 310 Heavy Buzzer Hooks
$9.90
Seller: AvidMax
6th Sense STOUT Widegap Worm Hooks, 5 Pack
$3.99
Seller: Sportsman's Guide
Keitech Easy Shiner 4" Swimbait, 7 Pack
$6.29
Seller: Sportsman's Guide
Umpqua U-Series U106 Fly Tying Hooks
$15.75
Seller: AvidMax
Z Man StreakZ Soft Bait
$5.49
Seller: Sportsmans Warehouse
X Zone Lures Swammer Soft Swimbait - 5 Pack
$4.97
Seller: Sportsmans Warehouse
6th Sense Panorama Soft Jerkbaits
$8.99
Seller: Sportsman's Guide
Umpqua Jigged Hares Ear Tungsten 2 Pack
$6.24
Seller: AvidMax
Eagle Claw Flippin' Extra Wide Gap Hooks, 15 Pack
$19.99
Seller: Sportsman's Guide
Hanak Model 390 Klinkhammer Hooks
$9.90
Seller: AvidMax
Hanak Model 130 Dry Fly Hooks
$8.25
Seller: AvidMax
Umpqua H&L Variant 2 Pack
$6.24
Seller: AvidMax
Gamakatsu Octopus Circle Hooks, Inline-Point, 6 pack
$3.99
Seller: Sportsman's Guide
Umpqua San Juan Worm Shell Pink 2 Pack
$3.18
Seller: AvidMax
6th Sense Drop Shot Hooks, 5 Pack
$2.99
Seller: Sportsman's Guide
VMC Wacky Hooks, 6 Pack
$2.99
Seller: Sportsman's Guide
Ahrex SA254 Salt Jig Hooks
$7.95
Seller: AvidMax
Hanak Model 250 Stillwater & Wet Hooks
$8.25
Seller: AvidMax
X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack
$5.99
Seller: Sportsmans Warehouse
Umpqua Amy's Ant Olive 2 Pack
$7.12
Seller: AvidMax
Gamakatsu Superline Spring Lock Hooks, 3 pack
$4.99
Seller: Sportsman's Guide
Gamakatsu Worm G-Lock NS Black Hook Offset Shank Fishing Hooks
$7.20
Seller: AvidMax
Yamamoto Senko 5" Plastic Worm, 10 pack
$7.99
Seller: Sportsman's Guide
VMC Heavy-Duty Wide Gap Hooks
$4.49
Seller: Sportsman's Guide
Umpqua Deceiver Pattern Streamer Fly Fishing Flies
$5.20
Seller: AvidMax
Hanak Model 450 Superb Jig Hooks
$9.90
Seller: AvidMax
Gamakatsu Black Octopus Hooks, 6 Pack
$3.99
Seller: Sportsman's Guide
Gamakatsu® Octopus Hooks, Red, 10 pack
$4.49
Seller: Sportsman's Guide
Berkley Gulp! Saltwater Swimming Mullet Soft Bait
$8.99
Seller: Sportsman's Guide
Gamakatsu Finesse Wide Gap Hooks, 6 pack
$3.99
Seller: Sportsman's Guide
Mustad Slow Death® Aberdeen Hooks, 10 Pack
$3.49
Seller: Sportsman's Guide
Yamamoto 3-1/2in Swim Senko Soft Swimbait
$5.97
Seller: Sportsmans Warehouse
Umpqua Parachute Blue Olive 2 Pack
$5.20
Seller: AvidMax
Strike King Rage Magnum Bug 4.5" Soft Bait
$6.37
Seller: Natchez Shooters
Umpqua Pheasant Tail Tungsten 2 Pack
$5.20
Seller: AvidMax
Mustad 4.8 AlphaPoint® Tak-Offset Worm Hooks
$4.99
Seller: Sportsman's Guide
Hanak Model 330 Czech Nymph & Buzzer Hooks
$9.90
Seller: AvidMax
Umpqua Nitro Caddis Pupa Tan 2 Pack
$6.24
Seller: AvidMax
BaitFuel Twitch Jr. Soft Minnow Bait - 9 Pack
$4.99
Seller: Sportsmans Warehouse
Lost Creek Pro Swimmer Paddle Tail Soft Swimbait
$0.77
Seller: Sportsmans Warehouse
Kevin Brock Killer Custom Striper Candy Soft Swimbait
$2.99
Seller: Sportsmans Warehouse
Yamamoto 5in Thin Senko Soft Stick Bait
$6.99
Seller: Sportsmans Warehouse
Umpqua Hot Wing Elk Hair Caddis Tan 2 Pack
$5.20
Seller: AvidMax
Umpqua Mclellan Hunchback Scud Olive 2 Pack
$5.76
Seller: AvidMax
Umpqua Parachute Hopper Olive 2 Pack
$7.68
Seller: AvidMax
Hanak Model 900 Streamer Hooks
$9.90
Seller: AvidMax
Umpqua XC110 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.