Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
War Eagle Buzzbait, 3/8 oz
$4.99
Seller: Sportsman's Guide
Gamakatsu Finesse Wide Gap Hooks, 4/0, 5 Pack
$4.99
Seller: Sportsman's Guide
Gamakatsu Single Egg Hooks, Barb on Shank, 10 pack
$4.49
Seller: Sportsman's Guide
Ahrex AFW539 Long Shank Mayfly Dry Fly Barbless Hooks
$9.54
Seller: AvidMax
6th Sense JUGULAR Hybrid Offset Worm Hooks, 5 Pack
$3.99
Seller: Sportsman's Guide
Strike King Rage Magnum Bug 4.5" Soft Bait
$6.37
Seller: Natchez Shooters
Z-Man TRD TicklerZ, 8 Pack
$4.99
Seller: Sportsman's Guide
Umpqua Deceiver Pattern Streamer Fly Fishing Flies
$5.20
Seller: AvidMax
Missile Baits Bomb Shot Soft Worm
$4.99
Seller: Sportsmans Warehouse
Mustad 4.8 AlphaPoint In-Line Triple Grip® Treble Hooks, 6 Pack
$6.99
Seller: Sportsman's Guide
Umpqua Carls Foam Fly Ant Black 2 Pack
$5.20
Seller: AvidMax
Kona USP Universal Scud Shrimp Pupae Hooks
$16.00
Seller: AvidMax
Gamakatsu Offset Extra Wide Gap Hooks
$4.99
Seller: Sportsman's Guide
Umpqua Pheasant Tail Nymph 2 Pack
$4.56
Seller: AvidMax
Umpqua Parachute Sulphur 2 Pack
$5.20
Seller: AvidMax
VMC Flippin' Hooks
$4.99
Seller: Sportsman's Guide
Umpqua Sizzlin Hot Spot Squirrel 2 Pack
$5.76
Seller: AvidMax
Gamakatsu Spinner Bait/Stinger Trailer Hooks, 5 pack
$4.49
Seller: Sportsman's Guide
Umpqua U502 Fly Tying Hooks 25 Pack
$12.65
Seller: AvidMax
Zoom 6" Brush Hog Soft Bait
$6.18
Seller: Natchez Shooters
Hanak Model 290 Nymph & Wet Hooks
$9.90
Seller: AvidMax
Eagle Claw Lazer Sharp Sproat Worm Hooks, 15 Pack
$3.99
Seller: Sportsman's Guide
Berkley Gulp! Alive! Fish Fry
$6.99
Seller: Sportsman's Guide
Chompers SkirtedTwinTail 4'' Soft Bait
$8.33
Seller: Natchez Shooters
Keitech Fat Swing Impact 2.8" Swimbait, 8 Pack
$6.99
Seller: Sportsman's Guide
Berkley Powerbait Inshore Grub Saltwater Soft Bait
$8.99
Seller: Sportsmans Warehouse
Gamakatsu Nano Alpha Offset Round Bend Worm Hooks
$5.49
Seller: Sportsman's Guide
Hanak Model 900 Streamer Hooks
$9.90
Seller: AvidMax
Hanak Model 333 Czech Nymph Hooks
$9.90
Seller: AvidMax
Gamakatsu Big Cat Circle Hooks, 5 pack
$5.99
Seller: Sportsman's Guide
Big Bite Baits Kamikaze Craw Soft Craw Bait
$3.97
Seller: Sportsmans Warehouse
Gamakatsu Finesse Wide Gap Hooks, 6 pack
$3.99
Seller: Sportsman's Guide
Umpqua Jigged Caddis Pupa Tan 2 Pack
$7.12
Seller: AvidMax
Hanak Model 400 Classic Jig Hooks
$9.90
Seller: AvidMax
Umpqua Tungsten Gold Ribbed Hares Ear 2 Pack
$5.20
Seller: AvidMax
Hanak Model 130 Dry Fly Hooks
$8.25
Seller: AvidMax
Umpqua H&L Variant 2 Pack
$6.24
Seller: AvidMax
Googan Bandito Bug 4'' Soft Bait Pearl 7pk
$5.21
Seller: Natchez Shooters
X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack
$6.49
Seller: Sportsmans Warehouse
Hanak Model 100 Dry Fly Hooks
$8.25
Seller: AvidMax
Umpqua Mclellan Hunchback Scud Olive 2 Pack
$5.76
Seller: AvidMax
Magic Bait Dough Bait Treble Spring Hooks #4
$2.95
Seller: Natchez Shooters
Gamakatsu Superline Extra Wide Gap Hooks
$5.99
Seller: Sportsman's Guide
Gamakatsu Nano Alpha O’Shaughnessy Bend Offset Worm Hooks
$5.49
Seller: Sportsman's Guide
Z Man Slim SwimZ Soft Bait
$5.49
Seller: Sportsmans Warehouse
Umpqua XC220 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Mustad 4.8 AlphaPoint® Alpha-Grip Finesse Hooks, 5 Pack
$5.99
Seller: Sportsman's Guide
Gamakatsu Superline Spring Lock Hooks, 3 pack
$4.99
Seller: Sportsman's Guide
Strike King Rage Bug Midsize 3.5" Soft Bait
$7.21
Seller: Natchez Shooters
Umpqua Elk Hair Caddis Black 2 Pack
$4.56
Seller: AvidMax
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.