Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Umpqua Z-Wing Caddis Tungsten Olive 2 Pack
$6.24
Seller: AvidMax
VMC Wide Gap Hooks
$3.49
Seller: Sportsman's Guide
Keitech Easy Shiner 4" Swimbait, 7 Pack
$6.29
Seller: Sportsman's Guide
Umpqua Wd 40 Gray 2 Pack
$3.84
Seller: AvidMax
Hanak Model 200 Stillwater & Wet Hooks
$8.25
Seller: AvidMax
Gamakatsu Worm Hooks Offset Shank EWG Multi-pack
$4.49
Seller: Scheels
Hanak Model 95 XH Streamer Maxx Hooks
$9.90
Seller: AvidMax
Gamakatsu Superline Offset Round Bend Hooks
$4.99
Seller: Sportsman's Guide
SPRO RkCrawler 50 Crankbait
$13.99
Seller: Sportsman's Guide
Mustad Aberdeen 25 Pk UltraPoint Slow Death Hooks
$6.49
Seller: Scheels
YUM Dinger 3 Inch Soft Stick Bait
$3.99
Seller: Sportsmans Warehouse
Berkley Powerbait Inshore Grub Saltwater Soft Bait
$8.99
Seller: Sportsmans Warehouse
ACC Crappie Snax The Club Soft Bait, 12 Pack
$5.49
Seller: Sportsman's Guide
Gamakatsu Finesse Wide Gap Weedless Hooks, 5 pack
$8.49
Seller: Sportsman's Guide
Umpqua Stimulator Kaufmann Orange 2 Pack
$5.76
Seller: AvidMax
Umpqua Pheasant Tail Nymph 2 Pack
$4.56
Seller: AvidMax
War Eagle Buzzbait, 3/8 oz
$4.99
Seller: Sportsman's Guide
Gamakatsu Nano Alpha Octopus Circle Hooks (Offset Point)
$4.49
Seller: Sportsman's Guide
Strike King Rage Bug Midsize 3.5" Soft Bait
$6.04
Seller: Natchez Shooters
X Zone Lures Swammer Soft Swimbait - 5 Pack
$6.49
Seller: Sportsmans Warehouse
Savage Gear 3D Weedless V2 Shrimp Saltwater Soft Bait
$6.99
Seller: Sportsmans Warehouse
Umpqua Amy's Ant Olive 2 Pack
$7.12
Seller: AvidMax
VMC Worm Hooks
$3.49
Seller: Sportsman's Guide
Hanak Model 450 Superb Jig Hooks
$9.90
Seller: AvidMax
Gamakatsu Superline Extra Wide Gap Weighted Hooks, 5 Pack
$6.99
Seller: Sportsman's Guide
Gamakatsu Worm Offset Hooks
$4.99
Seller: Sportsman's Guide
Umpqua XC120 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Z-Man ZinkerZ Soft Stick Bait
$4.99
Seller: Sportsmans Warehouse
Owner Hooks Inshore Slam Kahle Hook
$10.69
Seller: Sportsmans Warehouse
Gamakatsu Nano Alpha Circle 4x Strong Straight Eye Octopus Hooks
$7.49
Seller: Sportsman's Guide
Umpqua Jigged Pheasant Tail Tungsten Copper Bead 2 Pack
$6.24
Seller: AvidMax
6th Sense Panorama Soft Jerkbaits
$8.99
Seller: Sportsman's Guide
Blood Run Tackle Skeena Fishing Hooks
$6.99
Seller: Sportsmans Warehouse
Gamakatsu Nano Alpha O’Shaughnessy Bend Offset Worm Hooks
$5.49
Seller: Sportsman's Guide
Z-Man TRD TicklerZ Soft Bait
$4.99
Seller: Sportsmans Warehouse
Umpqua XC240 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Umpqua Blue Wing Olive 2 Pack
$5.90
Seller: AvidMax
Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack
$4.29
Seller: Sportsman's Guide
Hanak Model 360 Nymph & Pupa Hooks
$9.90
Seller: AvidMax
River2Sea Whopper Plopper 110
$15.49
Seller: Sportsman's Guide
Zoom 6" Brush Hog Soft Bait
$5.57
Seller: Natchez Shooters
Umpqua U-Series U003 Fly Tying Hooks - 50 pk
$7.40
Seller: AvidMax
River2Sea Whopper Plopper 90
$11.79
Seller: Sportsman's Guide
Z Man Slim SwimZ Soft Bait
$4.99
Seller: Sportsmans Warehouse
Umpqua Parachute Sulphur 2 Pack
$5.20
Seller: AvidMax
Berkley Fusion19 Slow-Turn Hooks
$6.99
Seller: Scheels
Hanak Model 300 Origninal Czech Nymph Hooks
$9.90
Seller: AvidMax
Yamamoto 3-1/2in Swim Senko Soft Swimbait
$5.97
Seller: Sportsmans Warehouse
X Zone Lures Scented Stealth Minnow Soft Swimbait - 2-3/4in, 9pk
$6.99
Seller: Sportsmans Warehouse
Umpqua San Juan Worm Shell Pink 2 Pack
$3.18
Seller: AvidMax
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.