Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Umpqua Pheasant Tail Natural 2 Pack
$3.84
Seller: AvidMax
Ahrex AFW527 Big Gap Short Shank Dry Fly Hooks
$9.54
Seller: AvidMax
Strike King 4'' Rodent Soft Bait
$5.90
Seller: Natchez Shooters
Zoom Brush Hog Creature Midsize Soft Bait
$6.23
Seller: Natchez Shooters
Strike King Game Hawg 4'' Soft Bait
$5.90
Seller: Natchez Shooters
Z-Man ZinkerZ Soft Stick Bait
$4.99
Seller: Sportsmans Warehouse
Gamakatsu Octopus Circle Hooks, Inline-Point, 6 pack
$3.99
Seller: Sportsman's Guide
Hanak Model 390 Klinkhammer Hooks
$9.90
Seller: AvidMax
X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack
$5.99
Seller: Sportsmans Warehouse
Umpqua Egans Gti Caddis Olive 2 Pack
$7.68
Seller: AvidMax
Umpqua Sparkle Dun Callibaetis 2 Pack
$5.20
Seller: AvidMax
Umpqua Copper John Chartreuse 2 Pack
$5.90
Seller: AvidMax
Z-Man Finesse Shroomz Weedless Jig, 1/10 oz., 5 Pack
$6.29
Seller: Sportsman's Guide
Gamakatsu Fluorescent Walleye Steelhead Octopus Assortment Hooks
$16.49
Seller: Sportsmans Warehouse
Tackle Industries Regular SuperD Soft Swimbait
$18.99
Seller: Sportsmans Warehouse
Ahrex SA254 Salt Jig Hooks
$7.95
Seller: AvidMax
Umpqua Parachute Hopper Tan Terrestrials 2 Pack
$7.68
Seller: AvidMax
Mustad 4.8 AlphaPoint® Alpha-Grip Flippin' Hooks
$5.99
Seller: Sportsman's Guide
Z Man StreakZ Soft Bait
$4.99
Seller: Sportsmans Warehouse
Victory Hooks 10575 90-Degree Aberdeen Bend Jig Hook - 100 Pack
$10.99
Seller: Sportsmans Warehouse
Gamakatsu Finesse Wide Gap Weedless Hooks, 5 pack
$8.49
Seller: Sportsman's Guide
Z-Man ChinlockZ SWS Hooks
$8.89
Seller: Sportsmans Warehouse
Gamakatsu Octopus Straight Eye Hooks, 4x Strong
$6.99
Seller: Sportsman's Guide
Ahrex AFW538 Long Shank Mayfly Dry Fly Hooks
$9.54
Seller: AvidMax
VMC Flippin' Hooks
$4.99
Seller: Sportsman's Guide
Kona USP Universal Scud Shrimp Pupae Hooks
$16.00
Seller: AvidMax
Umpqua San Juan Worm - Red 2 Pack
$3.18
Seller: AvidMax
Z-Man Chatterbait Jack Hammer, 1/2 oz.
$15.99
Seller: Sportsman's Guide
Booyah Tandem Blade Spinnerbait, 1/2 oz.
$5.99
Seller: Sportsman's Guide
Gamakatsu Finesse Wide Gap Hooks, 6 pack
$3.99
Seller: Sportsman's Guide
Umpqua Sizzlin Hot Spot Squirrel 2 Pack
$5.76
Seller: AvidMax
Spearpoint Performance Hooks EWG Hook
$5.99
Seller: Sportsmans Warehouse
Gamakatsu Finesse Wide Gap Hooks, 4/0, 5 Pack
$4.99
Seller: Sportsman's Guide
Kevin Brock Killer Custom Striper Candy Soft Swimbait
$2.99
Seller: Sportsmans Warehouse
Kona USS Universal Strong Streamer Hooks
$24.33
Seller: AvidMax
Angler's Choice Wally MinR Soft Minnow Bait
$6.99
Seller: Sportsmans Warehouse
Umpqua Pheasant Tail Nymph 2 Pack
$4.56
Seller: AvidMax
Strike King 3'' Rodent Soft Bait
$5.90
Seller: Natchez Shooters
Umpqua Blue Wing Olive 2 Pack
$5.90
Seller: AvidMax
Gamakatsu Worm Offset Hooks
$4.99
Seller: Sportsman's Guide
X Zone Lures Scented Stealth Minnow Soft Swimbait - 2-3/4in, 9pk
$6.99
Seller: Sportsmans Warehouse
Owner Mosquito Herring Hooks
$13.99
Seller: Sportsmans Warehouse
Eagle Claw Flippin' Extra Wide Gap Hooks, 15 Pack
$19.99
Seller: Sportsman's Guide
Gamakatsu Nano Alpha Offset EWG Worm Hooks
$5.49
Seller: Sportsman's Guide
VMC Wacky Hooks, 6 Pack
$2.99
Seller: Sportsman's Guide
Umpqua U502 Fly Tying Hooks 25 Pack
$12.65
Seller: AvidMax
Umpqua Deceiver Pattern Streamer Fly Fishing Flies
$5.20
Seller: AvidMax
River2Sea Whopper Plopper 90
$11.79
Seller: Sportsman's Guide
Blood Run Tackle Tail Out Fishing Hooks
$6.99
Seller: Sportsmans Warehouse
Umpqua Stonedaddy Amber Orange 2 Pack
$7.68
Seller: AvidMax
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.