Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Googan Bandito Bug 4'' Soft Bait Pearl 7pk
$5.21
Seller: Natchez Shooters
Hanak Model 330 Czech Nymph & Buzzer Hooks
$9.90
Seller: AvidMax
Gamakatsu Superline Extra Wide Gap Hooks
$5.99
Seller: Sportsman's Guide
Bandit Walleye Deep Crankbait
$7.49
Seller: Sportsman's Guide
Berkley PowerBait Crazy Legs Chigger Soft Craw Bait
$4.97
Seller: Sportsmans Warehouse
Z-Man Chatterbait Jack Hammer, 1/2 oz.
$15.99
Seller: Sportsman's Guide
X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack
$6.49
Seller: Sportsmans Warehouse
X Zone Lures Stealth Invader Soft Swimbait
$5.99
Seller: Sportsmans Warehouse
Gamakatsu® Octopus Hooks, Red, 10 pack
$4.49
Seller: Sportsman's Guide
Mustad 4.8 AlphaPoint® Chinu Light Hooks
$3.99
Seller: Sportsman's Guide
Keitech Easy Shiner 4" Swimbait, 7 Pack
$6.29
Seller: Sportsman's Guide
Gamakatsu Finesse Wide Gap Weedless Hooks, 5 pack
$8.49
Seller: Sportsman's Guide
Hanak Model 250 Stillwater & Wet Hooks
$8.25
Seller: AvidMax
Gamakatsu Big Cat Circle Hooks, 5 pack
$5.99
Seller: Sportsman's Guide
Kona USP Universal Scud Shrimp Pupae Hooks
$16.00
Seller: AvidMax
Z Man ElaZtech Trout Trick Soft Jerk Bait
$4.97
Seller: Sportsmans Warehouse
Hanak Model 400 Classic Jig Hooks
$9.90
Seller: AvidMax
Gamakatsu Walleye Wide Gap Hooks, 8 pack
$3.99
Seller: Sportsman's Guide
Umpqua Morrish Hopper Black 2 Pack
$7.12
Seller: AvidMax
Mustad 4.8 AlphaPoint® Alpha-Grip Flippin' Hooks
$5.99
Seller: Sportsman's Guide
Googan Bandito Bug 3.3'' Soft Bait
$5.49
Seller: Natchez Shooters
Gamakatsu Superline Offset Round Bend Hooks
$4.99
Seller: Sportsman's Guide
Chompers SkirtedTwinTail 4'' Soft Bait
$8.33
Seller: Natchez Shooters
Mustad 4.8 AlphaPoint® Assault Wide Gap Hooks
$4.99
Seller: Sportsman's Guide
Umpqua Blue Wing Olive 2 Pack
$5.90
Seller: AvidMax
Ahrex AFW539 Long Shank Mayfly Dry Fly Barbless Hooks
$9.54
Seller: AvidMax
Gamakatsu Split Shot/Drop Shot Hooks, 6 Pack
$3.99
Seller: Sportsman's Guide
Umpqua XC220 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
River2Sea Whopper Plopper 90
$11.79
Seller: Sportsman's Guide
River2Sea Whopper Plopper 130
$15.49
Seller: Sportsman's Guide
Mustad Treble Hooks, 25 Pack
$6.99
Seller: Sportsman's Guide
Gamakatsu Finesse Wide Gap Hooks, 6 pack
$3.99
Seller: Sportsman's Guide
Eagle Claw Lazer Sharp Sproat Worm Hooks, 15 Pack
$3.99
Seller: Sportsman's Guide
Mustad 4.8 AlphaPoint In-Line Triple Grip® Treble Hooks, 6 Pack
$6.99
Seller: Sportsman's Guide
Umpqua U-Series U003 Fly Tying Hooks - 50 pk
$7.40
Seller: AvidMax
VMC Flippin' Hooks
$4.99
Seller: Sportsman's Guide
Zoom Finesse Worm, 20 Pack
$5.99
Seller: Sportsman's Guide
Umpqua Autumn Splendor Conehead 2 Pack
$9.60
Seller: AvidMax
VMC Worm Hooks
$3.49
Seller: Sportsman's Guide
Strike King Game Hawg 4'' Soft Bait
$6.51
Seller: Natchez Shooters
Umpqua San Juan Worm - Red 2 Pack
$3.18
Seller: AvidMax
Z-Man ZinkerZ Soft Stick Bait
$4.99
Seller: Sportsmans Warehouse
Umpqua U-Series U106 Fly Tying Hooks
$15.75
Seller: AvidMax
VMC Weedless Wacky Hooks
$4.79
Seller: Sportsman's Guide
Gamakatsu Nano Alpha Offset EWG Worm Hooks
$5.49
Seller: Sportsman's Guide
Yum Crawbug Soft Craw Bait
$3.99
Seller: Sportsmans Warehouse
Umpqua Pheasant Tail Natural 2 Pack
$3.84
Seller: AvidMax
Gamakatsu Octopus Straight Eye Hooks, 4x Strong
$6.99
Seller: Sportsman's Guide
Z Man StreakZ Soft Bait
$5.49
Seller: Sportsmans Warehouse
Gamakatsu Finesse Wide Gap Hooks, 4/0, 5 Pack
$4.99
Seller: Sportsman's Guide
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.