Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Berkley Fusion19 Slow-Turn Hooks
$6.99
Seller: Scheels
Owner Hooks Mutu Light Kahle Hook
$22.49
Seller: Sportsmans Warehouse
Umpqua Tiemco 5263 Nymph Hooks 25 Pack
$11.20
Seller: Scheels
Victory Hooks 10575 90-Degree Aberdeen Bend Jig Hook - 100 Pack
$10.99
Seller: Sportsmans Warehouse
Umpqua Deceiver Pattern Streamer Fly Fishing Flies
$5.20
Seller: AvidMax
X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack
$6.49
Seller: Sportsmans Warehouse
Strike King Rage Magnum Bug 4.5" Soft Bait
$5.46
Seller: Natchez Shooters
Gamakatsu Nano Alpha Offset Round Bend Worm Hooks
$5.49
Seller: Sportsman's Guide
Gene Larew Hoodaddy Jr 4.5'' Soft Bait
$4.59
Seller: Natchez Shooters
Snag Proof Zoo Dog Topwater Soft Bait
$8.99
Seller: Sportsmans Warehouse
Tenkara USA Size 8 OKI Kebari Fly Pattern
$7.50
Seller: AvidMax
Umpqua Morrish Hopper Black 2 Pack
$7.12
Seller: AvidMax
Umpqua Tiemco 5262 Nymph Hooks 25 Pack
$11.49
Seller: Scheels
Gamakatsu Finesse Wide Gap Hooks, 6 pack
$3.99
Seller: Sportsman's Guide
Ahrex AFW538 Long Shank Mayfly Dry Fly Hooks
$9.54
Seller: AvidMax
Mustad 4.8 AlphaPoint® Alpha-Grip Finesse Hooks, 5 Pack
$5.99
Seller: Sportsman's Guide
Umpqua Autumn Splendor Conehead 2 Pack
$9.60
Seller: AvidMax
Mustad 1X Super Death Aberdeen Hooks, 10 Pack
$4.49
Seller: Sportsman's Guide
Gamakatsu Single Egg Hooks, Barb on Shank, 10 pack
$4.49
Seller: Sportsman's Guide
Eagle Claw Lazer Sharp Round Bend Worm Hooks, 15 Pack
$3.99
Seller: Sportsman's Guide
Umpqua XS420 Hooks 20pk
$14.99
Seller: Scheels
Gamakatsu Nano Alpha O’Shaughnessy Bend Offset Worm Hooks
$5.49
Seller: Sportsman's Guide
River2Sea Whopper Plopper 130
$15.49
Seller: Sportsman's Guide
Strike King Game Hawg 4'' Soft Bait
$5.05
Seller: Natchez Shooters
Berkley Gulp! Saltwater Swimming Mullet Soft Bait
$8.99
Seller: Sportsman's Guide
Blood Run Tackle Skeena Fishing Hooks
$6.99
Seller: Sportsmans Warehouse
Ahrex AFW527 Big Gap Short Shank Dry Fly Hooks
$9.54
Seller: AvidMax
Kona USS Universal Strong Streamer Hooks
$24.33
Seller: AvidMax
Eagle Claw Crappie Panfish Hooks Assortment
$4.99
Seller: Sportsmans Warehouse
Umpqua Tiemco 2457 Hooks 25 Pack
$11.49
Seller: Scheels
P-Line Rock Cod Rig 7/0 2 hooks
$1.16
Seller: Natchez Shooters
6th Sense OX Flipping Hooks, 5 Pack
$4.99
Seller: Sportsman's Guide
Berkley Gulp! Alive! Fish Fry
$4.49
Seller: Sportsman's Guide
Gamakatsu Octopus Circle Hooks Multi-pack
$3.99
Seller: Scheels
Umpqua San Juan Worm Hot Pink 2 Pack
$3.18
Seller: AvidMax
Umpqua Daves Hopper 2 Pack
$8.10
Seller: AvidMax
Kevin Brock Killer Custom Striper Candy Soft Swimbait
$2.99
Seller: Sportsmans Warehouse
Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack
$4.29
Seller: Sportsman's Guide
Gamakatsu Finesse Wide Gap Weedless Hooks, 5 pack
$8.49
Seller: Sportsman's Guide
6th Sense STOUT Widegap Worm Hooks, 5 Pack
$3.99
Seller: Sportsman's Guide
Zoom Brush Hog Creature Midsize Soft Bait
$5.61
Seller: Natchez Shooters
Umpqua Gold Bead Crystal Bugger Chartreuse 2 Pack
$5.76
Seller: AvidMax
Umpqua Jigged Pheasant Tail Tungsten Copper Bead 2 Pack
$6.24
Seller: AvidMax
Umpqua Blue Wing Olive 2 Pack
$5.90
Seller: AvidMax
Umpqua Tungsten Gold Ribbed Hares Ear 2 Pack
$5.20
Seller: AvidMax
Umpqua Hot Wing Elk Hair Caddis Tan 2 Pack
$5.20
Seller: AvidMax
Gamakatsu Worm Hooks Offset Shank EWG Multi-pack
$4.49
Seller: Scheels
Gamakatsu Octopus Hooks 25 Pack
$8.99
Seller: Scheels
Strike King Rage Bug 4" Soft Bait
$5.46
Seller: Natchez Shooters
Spearpoint Performance Hooks GP Finesse Hook
$5.89
Seller: Sportsmans Warehouse
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.