Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Bandit Walleye Deep Crankbait
$7.49
Seller: Sportsman's Guide
Chompers 5'' Skirted Twin Tail Soft Bait
$9.23
Seller: Natchez Shooters
Z-Man Finesse Shroomz Weedless Jig, 1/10 oz., 5 Pack
$6.29
Seller: Sportsman's Guide
Strike King Rage Space Monkey Soft Bait
$7.06
Seller: Natchez Shooters
Mustad 1X Super Death Aberdeen Hooks, 10 Pack
$4.49
Seller: Sportsman's Guide
Kona USS Universal Strong Streamer Hooks
$24.33
Seller: AvidMax
Umpqua Adams Dry Fly 2 Pack
$5.90
Seller: AvidMax
Umpqua Z-Wing Caddis Tungsten Olive 2 Pack
$6.24
Seller: AvidMax
Strike King 3'' Rodent Soft Bait
$6.51
Seller: Natchez Shooters
Magic Bait Dough Bait Treble Spring Hooks #4
$2.95
Seller: Natchez Shooters
Big Bite Baits Kamikaze Craw Soft Craw Bait
$3.97
Seller: Sportsmans Warehouse
Umpqua U-Series U106 Fly Tying Hooks
$15.75
Seller: AvidMax
Umpqua Wd 40 Gray 2 Pack
$3.84
Seller: AvidMax
Strike King Rage Bug Midsize 3.5" Soft Bait
$7.21
Seller: Natchez Shooters
Yamamoto 5in Thin Senko Soft Stick Bait
$6.99
Seller: Sportsmans Warehouse
Gamakatsu Worm Offset Hooks
$4.99
Seller: Sportsman's Guide
BaitFuel Twitch Jr. Soft Minnow Bait - 9 Pack
$4.99
Seller: Sportsmans Warehouse
Gamakatsu Superline Offset Round Bend Hooks
$4.99
Seller: Sportsman's Guide
Gamakatsu Superline Extra Wide Gap Hooks
$5.99
Seller: Sportsman's Guide
Umpqua Pheasant Tail Natural 2 Pack
$3.84
Seller: AvidMax
Hanak Model 200 Stillwater & Wet Hooks
$8.25
Seller: AvidMax
Umpqua XC220 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Ahrex AFW538 Long Shank Mayfly Dry Fly Hooks
$9.54
Seller: AvidMax
6th Sense OX Flipping Hooks, 5 Pack
$4.99
Seller: Sportsman's Guide
Googan Bandito Bug 4'' Soft Bait Pearl 7pk
$5.21
Seller: Natchez Shooters
Angler's Choice Tube Soft Bait Tube
$3.97
Seller: Sportsmans Warehouse
Umpqua Sparkle Dun Callibaetis 2 Pack
$5.20
Seller: AvidMax
Mustad Slow Death® Aberdeen Hooks, 10 Pack
$3.49
Seller: Sportsman's Guide
Savage Gear 3D Weedless V2 Shrimp Saltwater Soft Bait
$6.99
Seller: Sportsmans Warehouse
Umpqua Gold Crystal Bugger Copper/Brown 2 Pack
$5.76
Seller: AvidMax
Gamakatsu Offset Extra Wide Gap Hooks, 25 Pack
$19.99
Seller: Sportsman's Guide
Z-Man Chatterbait Jack Hammer, 1/2 oz.
$15.99
Seller: Sportsman's Guide
Zoom Finesse Worm, 20 Pack
$5.99
Seller: Sportsman's Guide
Hanak Model 270 Stillwater & Wet Hooks
$9.90
Seller: AvidMax
Gamakatsu Spinner Bait/Stinger Trailer Hooks, 5 pack
$4.49
Seller: Sportsman's Guide
Zoom Brush Hog Creature Midsize Soft Bait
$6.23
Seller: Natchez Shooters
Umpqua Tungsten Gold Ribbed Hares Ear 2 Pack
$5.20
Seller: AvidMax
Ahrex SA254 Salt Jig Hooks
$7.95
Seller: AvidMax
Gamakatsu® Octopus Hooks, Red, 10 pack
$4.49
Seller: Sportsman's Guide
Yamamoto Senko 5" Plastic Worm, 10 pack
$7.99
Seller: Sportsman's Guide
Mustad 4.8 AlphaPoint® Assault Wide Gap Hooks
$4.99
Seller: Sportsman's Guide
Umpqua H&L Variant 2 Pack
$6.24
Seller: AvidMax
Umpqua Mini Hankey Hickman Size 4 Fly Fishing Pattern
$5.43
Seller: AvidMax
Umpqua Daves Hopper 2 Pack
$8.10
Seller: AvidMax
Umpqua San Juan Worm - Red 2 Pack
$3.18
Seller: AvidMax
Tenkara USA Size 8 OKI Kebari Fly Pattern
$7.50
Seller: AvidMax
Umpqua Parachute Blue Olive 2 Pack
$5.20
Seller: AvidMax
Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack
$4.29
Seller: Sportsman's Guide
Umpqua Hot Wing Elk Hair Caddis Tan 2 Pack
$5.20
Seller: AvidMax
Gamakatsu Finesse Wide Gap Hooks, 6 pack
$3.99
Seller: Sportsman's Guide
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.