Fishing Lures For Sale

Name: Fishing Lures
Brand: Fishing Lure
SKU: SW105/CH
Price: 85.62 USD
Availability: lures
Rating: 4.4 (50 reviews)

Shop Fishing Lures from Top Brands

Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.

Latest products for Lures

Sportsman's Guide Eagle Claw Lazer Sharp Extra Wide Gap Magworm Hooks, 12 Pack for $3.99
AvidMax Tenkara USA Size 12 Ishigaki Kebari Fly Pattern for $7.50
AvidMax Kona USS Universal Strong Streamer Hooks for $24.33
Sportsmans Warehouse Victory Hooks 10575 90-Degree Aberdeen Bend Jig Hook - 100 Pack for $10.99
Sportsman's Guide Berkley Gulp! Alive! Fish Fry for $4.49
AvidMax Hanak Model 450 Superb Jig Hooks for $9.90
Natchez Shooters Strike King Game Hawg 4'' Soft Bait for $5.90
AvidMax Hanak Model 390 Klinkhammer Hooks for $9.90
AvidMax Umpqua Egans Gti Caddis Olive 2 Pack for $7.68
Sportsmans Warehouse Owner Hooks Twistlock 3X Weighted Hook for $5.69
Sportsmans Warehouse Spearpoint Performance Hooks GP Finesse Hook for $5.89
AvidMax Tenkara USA Size 8 OKI Kebari Fly Pattern for $7.50
AvidMax Ahrex SA254 Salt Jig Hooks for $7.95
Sportsman's Guide Zoom Finesse Worm, 20 Pack for $5.99
Sportsmans Warehouse Z-Man ChinlockZ SWS Hooks for $8.89
Sportsmans Warehouse Berkley Gulp! Ghost Shrimp Saltwater Soft Bait for $7.99
AvidMax Hanak Model 300 Origninal Czech Nymph Hooks for $9.90
AvidMax Umpqua Mini Hankey Hickman Size 4 Fly Fishing Pattern for $5.43
Sportsmans Warehouse Z-Man TRD TicklerZ Soft Bait for $4.99
AvidMax Hanak Model 550 Allround Long Shank Hooks for $9.90
Sportsmans Warehouse Tackle Industries Regular SuperD Soft Swimbait for $18.99
Sportsman's Guide Z-Man TRD TicklerZ, 8 Pack for $4.99
AvidMax Umpqua Amy's Ant Olive 2 Pack for $7.12
AvidMax Umpqua Sizzlin Hot Spot Squirrel 2 Pack for $5.76
Sportsmans Warehouse Berkley PowerBait Crazy Legs Chigger Soft Craw Bait for $4.97
Sportsman's Guide Yamamoto Senko 6" Plastic Worm, 5 Pack for $6.99
Natchez Shooters Chompers 5'' Skirted Twin Tail Soft Bait for $9.23
Sportsman's Guide 6th Sense Drop Shot Hooks, 5 Pack for $2.99
Sportsman's Guide Gamakatsu Nano Alpha Offset EWG Worm Hooks for $5.49
Sportsman's Guide Eagle Claw Lazer Sharp Round Bend Worm Hooks, 15 Pack for $3.99
Sportsmans Warehouse Owner Hooks Mutu Light Kahle Hook for $22.49
Natchez Shooters Magic Bait Dough Bait Treble Spring Hooks #4 for $2.73
AvidMax Umpqua XC240 BL-BN Fly Tying Hooks for $8.75
AvidMax Umpqua Schroeders Parachute Ant Black 2 Pack for $6.24
Sportsmans Warehouse Z Man Slim SwimZ Soft Bait for $4.99
Sportsmans Warehouse Victory Hooks 10635 90-Degree Wire O'Shaughnessy Bend Jig Hook - 100 Pack for $18.99
AvidMax Umpqua Stimulator Kaufmann Olive 2 Pack for $5.76
AvidMax Umpqua Nitro Caddis Pupa Tan 2 Pack for $6.24
AvidMax Umpqua Daves Hopper 2 Pack for $8.10
Sportsmans Warehouse X Zone Lures Swammer Soft Swimbait - 5 Pack for $4.97
Sportsmans Warehouse Owner Hooks Inshore Slam Kahle Hook for $10.69
Sportsmans Warehouse X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack for $5.99
AvidMax Umpqua San Juan Worm Shell Pink 2 Pack for $3.18
Natchez Shooters Googan Bandito Bug 3.3'' Soft Bait for $4.57
AvidMax Umpqua Mclellan Hunchback Scud Olive 2 Pack for $5.76
Natchez Shooters P-Line Rock Cod Rig 7/0 2 hooks for $1.41
Sportsman's Guide VMC Wacky/Neko Hooks, 6 pack for $3.49
AvidMax Umpqua U-Series U205 Fly Tying Hooks for $8.75
Sportsmans Warehouse X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack for $6.49
Natchez Shooters Strike King Rage Bug Midsize 3.5" Soft Bait for $7.06

Eagle Claw Lazer Sharp Extra Wide Gap Magworm Hooks, 12 Pack

Extra-wide gap,
Platinum black color,
Item Number: 734292,
Quantity: 12,
Color: Platinum black,
Hook Size: 2/0, 3/0, 4/0, 5/0,
Mfg. Number: LPA098GH-5/0,

$3.99

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Seller: Sportsman's Guide

Tenkara USA Size 12 Ishigaki Kebari Fly Pattern

Highly tested, simple and effective fly pattern,
Great for pickier fish, especially trout,
Simplistic, versatile minimal-feather design,
Size 12 fly pattern,
Comes in a set of 3,
Finish: Ishigaki Kebari Fly Pattern,
Brand: Tenkara,

$7.50

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Seller: AvidMax

Kona USS Universal Strong Streamer Hooks

Come in packs of 12, 15, or 18 hooks,
Ultra sharp,
Carbon Steel,
Black-nickel finish,
Brand Kona USS,

$24.33

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Seller: AvidMax

Victory Hooks 10575 90-Degree Aberdeen Bend Jig Hook - 100 Pack

Pack Quantity: 100,
Model: 8296,
Size; 1,
Type: Jig Hook,
Brand: Victory,

$10.99

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Seller: Sportsmans Warehouse

Berkley Gulp! Alive! Fish Fry

Brand: Berkley,
Color: Green,
Tail designed for nonstop fish enticing action,
Choose colors to match the hatch of live fish fry,
Expand your strike zone with Gulp! scent dispersion,

$4.49

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Seller: Sportsman's Guide

Hanak Model 450 Superb Jig Hooks

\Brand:Honak,
Quantity:25 pack,
Color:Black,
Medium wire,
Extra long needle point,
Bent-in point,

$9.90

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Seller: AvidMax

Strike King Game Hawg 4'' Soft Bait

If you're looking for a creature bait that excels in heavy cover, that won't hang up on every leaf and stem it touches, the Game Hawk is up for the challenge. ,
The Strike King Game Hawg has a lithe, supple, totally natural build that allows it to slither cleanly through vegetation without loss of action. With 6 appendages all working together, it's the perfect jig trailer, and can also pull extra bites on a drop shot rig fishing deep. Features soft, salt-impregnated plastic and an exclusive coffee scent that masks human scents and oils to produce more and longer bites.,
8 baits per package.,
Availble in Bama Bug, Black Blue Flake, Blue Craw, California Craw, Candy Craw, Green Pumpkin Purple & Gold, Green Pumpkin Sapphire, Green Pumpkinseed, June Bug, Watermelon Red & Black, Moon Juice and Amistad Special.,

$5.90

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Seller: Natchez Shooters

Hanak Model 390 Klinkhammer Hooks

Fine wire,
Extra long needle point,
Klinkhammer bend,
Black Nickel,
Barbless,

$9.90

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Seller: AvidMax

Umpqua Egans Gti Caddis Olive 2 Pack

Skillfully hand-tied,
Constructed from the best materials available,
Hatch: Caddis,
Species: Trout,
Life stage: Pupa,
Fly Type: Egans Gti Caddis Olive,
Brand: Umpqua,

$7.68

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Seller: AvidMax

Owner Hooks Twistlock 3X Weighted Hook

Owner Hooks Twistlock 3X Weighted Hook - This Weighted Twistlock hook employs the same hook as the 5132 Twistlock, but also features a non-movable weight attached to the shank. Designed for both fresh and saltwater fishing. The hook's added weight helps to sink or swim the bait into the strike zone. With its Twistlock Centering-Pin-Spring (CPS Patened), baits can be permanently secured by inserting the pin in the center of a soft plastic, which can then be screwed on the Twistlock coil spring to rig perfectly everytime! Ideal for weedless style fishing without having to add a separate weight. Great for skipping or pitching into deep cover. Open gap allows for more positive hook sets. Features include a 30° eye-bend, XXX-strong forged shank, Super Needle Point, and black chrome finish.,

$5.69

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Seller: Sportsmans Warehouse

Spearpoint Performance Hooks GP Finesse Hook

Size:1, 1/0, 2, 2/0, 3,
Color:Black Nickel,
Pack Quantity:6,
Model:GPF-S02-06,
Type:Finesse Hook,
Brand:Spearpoint Performance,

$5.89

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Seller: Sportsmans Warehouse

Tenkara USA Size 8 OKI Kebari Fly Pattern

Forward-facing hackle for a lively look,
Great for trout in mountain streams,
Size 8 fly,
Versatile and great for fast-moving rivers,
Three flies per set,
Finish: OKI Kebari Fly,
Brand: Tenkara,

$7.50

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Seller: AvidMax

Ahrex SA254 Salt Jig Hooks

A-Steel Finish,
Available in size 1/0 – 6,
Chemically sharpened,
Ideal for jig patterns,
Small barb,

$7.95

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Seller: AvidMax

Zoom Finesse Worm, 20 Pack

Slim finesse worm with a gradual taper,
Durable soft plastic construction,
Realistic motion drives bass wild,
Salt-impregnated design keeps fish on your line longer,
Measures 4.5"l. each,
Includes (20) 4.5"l. Finesse Worms,

$5.99

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Seller: Sportsman's Guide

Z-Man ChinlockZ SWS Hooks

Size:12/0,10/0,
Pack Quantity:2,
Model:TTCL-0547,
Type:Weighted Hook,
Hook Type:Weighted Hook,
Hook Weight:1oz,

$8.89

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Seller: Sportsmans Warehouse

Berkley Gulp! Ghost Shrimp Saltwater Soft Bait

Color: Orange,
Model: GSSGSHR3-OBS,
Length: 3in,
Pack Quantity: 7,
Type: Saltwater Soft Bait,

$7.99

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Seller: Sportsmans Warehouse

Hanak Model 300 Origninal Czech Nymph Hooks

Medium wire,
Extra long needle point,
Czech style bend,
Black Nickel,
Barbless,

$9.90

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Seller: AvidMax

Umpqua Mini Hankey Hickman Size 4 Fly Fishing Pattern

Skillfully hand-tied,
Constructed from the best materials available,
Hatch: Caddis, Callibaetis, Drake, Hexagenia, PMD, Stonefly,
Finish: Mr. Hankey Hickman Fly Fishing Pattern,
Brand: Umpqua,

$5.43

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Seller: AvidMax

Z-Man TRD TicklerZ Soft Bait

Length: 2.75in,
Color: The Deal,
Model: TTIC-320PK8,
Type: Ned Rig Bait,
Pack Quantity: 8,
Species: Bass,

$4.99

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Seller: Sportsmans Warehouse

Hanak Model 550 Allround Long Shank Hooks

Brand: Hanak,
Medium wire,
Extra long needle point,
Straight eye,
Black Nickel,
Barbless,

$9.90

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Seller: AvidMax

Tackle Industries Regular SuperD Soft Swimbait

Model: Regular SuperD,
Color: Orange Walleye,
Length: 14in,
Pack Quantity: 1,
Type: Soft Swimbait,
Weight: 5oz,

$18.99

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Seller: Sportsmans Warehouse

Z-Man TRD TicklerZ, 8 Pack

ElaZtech® soft plastic construction,
Salt-impregnated design keeps fish on your line longer,
Thick body and dimpled surface for easy rigging,
Tail tentacles produce a lively action and won't stick together,
2.75"l. each,
Includes (8) 2.75"l. TRD TicklerZ,
Quantity: 8,

$4.99

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Seller: Sportsman's Guide

Umpqua Amy's Ant Olive 2 Pack

Skillfully hand-tied,
Constructed from the best materials available,
Hatch: Ants, Beetles, Hoppers, Stonefly,
Species: Trout,
Life stage: Adult,
Finish: Olive,
Brand: Umpqua,

$7.12

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Seller: AvidMax

Umpqua Sizzlin Hot Spot Squirrel 2 Pack

Constructed of the very best materials available,
The very best fishing flies possible,
Improve your enjoyment of fly fishing,
Skillfully Hand Tied,
The Umpqua Sizzlin Hot Spot Squirrel should always be in your fly box,
Color: Hot Spot Squirrel,
Brand: Umpqua,

$5.76

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Seller: AvidMax

Berkley PowerBait Crazy Legs Chigger Soft Craw Bait

Length: 4in,
Color: Black Blue Fleck,
Pack Quantity: 8,
Model: PBBCLCC4-BBF,
Species: Bass,
Type: Soft Craw Bait,
Water Type: Freshwater,
Made in the USA: Yes,

$4.97

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Seller: Sportsmans Warehouse

Yamamoto Senko 6" Plastic Worm, 5 Pack

Salt-impregnated design,
Incredibly easy to cast,
Provides excellent motion and vibration when rigged weightless,
Great for pitching and flipping when Texas rigged,
6"l overall,
Includes (5) 6" Senko worms,

$6.99

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Seller: Sportsman's Guide

Chompers 5'' Skirted Twin Tail Soft Bait

The Chompers 5" Skirted TwinTail soft bait uses impregenated salt and garlic flavors along with ultra soft plastic coupled with incredible action to make a bait that's irressitable for bass and other game fish.,
Chompers Skirted Twin Tail Grubs are finely detailed and have become the a go to choice for both tournament and recreational fishing.,
10 baits per package.,
Available in Blue Black Flake, Green Pumpkin, Rootbeer Green and Watermelon Red colors.,

$9.23

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Seller: Natchez Shooters

6th Sense Drop Shot Hooks, 5 Pack

Perfect for fishing when the bites are typically subtle and hard to feel,
Designed with a slightly inward point and deep-bend shank,
Inward point helps hook deflect off rock and cover,
Item Number: 740462,
Quantity: 5,
Hook Size: #1,
Mfg. Number: HKDS-1,

$2.99

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Seller: Sportsman's Guide

Gamakatsu Nano Alpha Offset EWG Worm Hooks

Nano Alpha technology coating,
Extra-wide gap,
Offset shank,
Conically honed needle point,
Item Number: 742832,
Size: 1/0, 2/0, 3/0, 4/0, 5/0,
Mfg. Number: GU58215,

$5.49

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Seller: Sportsman's Guide

Eagle Claw Lazer Sharp Round Bend Worm Hooks, 15 Pack

Great for Texas and Carolina rigs,
Round bend,
Item Number: 734289,
Quantity: 15,
Mfg. Number: LPA091GH-5/0,
Brand Eagle Claw,

$3.99

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Seller: Sportsman's Guide

Owner Hooks Mutu Light Kahle Hook

Size: 1,
Color: Black Chrome,
Pack Quantity: 46,
Hook Eye: Eyed,
Model: 5314-101,
Type: Kahle Hook,
Hook Type: Kahle Hook,
Hook Point: Beak,

$22.49

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Seller: Sportsmans Warehouse

Magic Bait Dough Bait Treble Spring Hooks #4

Brand: : Magic Bait,
Color : Silver,
Quantity : 1,
Product Type : Hook,
Length- Size: 4,

$2.73

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Seller: Natchez Shooters

Umpqua XC240 BL-BN Fly Tying Hooks

Barbless,
Curved Shank,
Extra-wide Gape,
Dry/Nymph/Emergers,
25 Pack BARBLESS,
Japanese Steel,

$8.75

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Seller: AvidMax

Umpqua Schroeders Parachute Ant Black 2 Pack

Skillfully hand-tied,
Constructed from the best materials available,
Hatch: Ants, Beetles, Hoppers,
Species: Trout,
Life stage: Adult,
Finish: Black,
Brand: Umpqua,

$6.24

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Seller: AvidMax

Z Man Slim SwimZ Soft Bait

Color: The Deal,
Model: SLIM3-320PK6,
Type: Soft Swimbait,
Size: 3in,
Pack Quantity: 6,

$4.99

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Seller: Sportsmans Warehouse

Victory Hooks 10635 90-Degree Wire O'Shaughnessy Bend Jig Hook - 100 Pack

Victory Hooks 10635 90-Degree Wire O'Shaughnessy Bend Jig Hook - 100 Pack,
Super strong forged heavy wire with tin coating for saltwater fishing.,
Features the Endura Needle Point.,
Compare Fit to 635 style hooks.,

$18.99

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Seller: Sportsmans Warehouse

Umpqua Stimulator Kaufmann Olive 2 Pack

Skillfully hand-tied,
Constructed from the best materials available,
Hatch: Caddis, Stonefly,
Species: Trout,
Life stage: Adult,
Color: Kaufmann Olive,
Brand: Umpqua,

$5.76

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Seller: AvidMax

Umpqua Nitro Caddis Pupa Tan 2 Pack

Skillfully hand-tied,
Constructed from the best materials available,
Hatch: Caddis,
Species: Trout,
Life stage: Pupa,
Finish: Tan,
Brand: Umpqua,

$6.24

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Seller: AvidMax

Umpqua Daves Hopper 2 Pack

Skillfully hand-tied,
Constructed from the best materials available,
Hatch: Ants, Beetles, Hoppers,
Species: Trout,
Life stage: Larva,
Finish: Daves Hopper,
Brand: Umpqua,

$8.10

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Seller: AvidMax

X Zone Lures Swammer Soft Swimbait - 5 Pack

Color: Pro Blue Red Pearl,
Length: 4-3/4in,
Pack Quantity: 5,
Species: Bass/Walleye/Pike/Musky/Redfish,
Type: Soft Swimbaits,
Water Type: Freshwater,

$4.97

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Seller: Sportsmans Warehouse

Owner Hooks Inshore Slam Kahle Hook

Model: Inshore Slam,
Color: Black,
Pack Quantity: 7,
Size: 2,
Type: Kahle Hook,

$10.69

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Seller: Sportsmans Warehouse

X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack

Color: Sexy Shad,
Length: 3.5in,
Pack Quantity: 8,
Species: Bass, Walleye, Redfish,
Type: Soft Swimbaits,
Water Type: Freshwater/Saltwater,
Lure Style: Soft Minnow Bait,

$5.99

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Seller: Sportsmans Warehouse

Umpqua San Juan Worm Shell Pink 2 Pack

Skillfully hand-tied,
Constructed from the best materials available,
Hatch: Eggs and Worms,
Species: Trout,
Life stage: Adult,
Color: Pink,
Brand: Umpqua,

$3.18

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Seller: AvidMax

Googan Bandito Bug 3.3'' Soft Bait

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion, the Googan Baits Bandio Bug looks like a swimming craw or minnow, and while at rest, the infused ''Slaunch Sauce'' scent will be enough to convince any on-looking bass to take a swipe.,

$4.57

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Seller: Natchez Shooters

Umpqua Mclellan Hunchback Scud Olive 2 Pack

Skillfully hand-tied,
Constructed from the best materials available,
Hatch: Scuds and Shrimp,
Species: Trout,
Life stage: Adult,
Finish: Hunchback Scud Olive,
Brand: Umpqua,

$5.76

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Seller: AvidMax

P-Line Rock Cod Rig 7/0 2 hooks

Brand: P-Line,
Quantity: 2 Hooks,
Color: Silver,

$1.41

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Seller: Natchez Shooters

VMC Wacky/Neko Hooks, 6 pack

Offset point,
Resin closed eye,
Long shank,
Wide gap,
Forged,
Perfect For Neko-Wacky rigging,

$3.49

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Seller: Sportsman's Guide

Umpqua U-Series U205 Fly Tying Hooks

Avidmax Brand,
Down Eye,
Heavy Wire,
3X Long,
Bronze Color,
50 per pack,

$8.75

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Seller: AvidMax

X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack

Color: Tennessee Shad,
Length: 5.5in,
Pack Quantity: 4,
Species: Bass, Walleye, Pike, Musky, Redfish,
Type: Soft Swimbaits,
Water Type: Freshwater/Saltwater,
Lure Style: Soft Minnow Bait,

$6.49

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Seller: Sportsmans Warehouse

Strike King Rage Bug Midsize 3.5" Soft Bait

The Strike King 3.5" Midsize Rage Bug provids a slight size difference to overcome a finicky bite. The Rage Bug soft bait's unique and exclusive tail design is engineered like no other soft plastic bait. Each Midsize Rage Bug is designed with a specific purpose and is made of customized hi-grade plastics for superior action and attraction. You won't believe the splash, noise or action is coming from a soft bait, but the fish will.,
8 baits per package.,
Available in Bama Craw, Black Blue Flake, Black Blue Swirl, Blue Craw, California Craw, Falcon Lake Craw, Green Pumpkin, Pearl, Okeechobee Craw, Summer Craw, Watermelon Red Flake, Crawdaddy and Moon Juice colors.,

$7.06

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Seller: Natchez Shooters

Types of Fishing Lures

Soft Bait Lures

Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.

Hard Bait Lures

Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.

Spinnerbaits

Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.

Crankbaits

Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.

Bass Jigs

Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.

Topwater Lures

Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.

Popular Fishing Lures Brands

Strike King

A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.

Gamakastsu

Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.

Musted

A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.

Berkley

Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.

Z-Man

Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.

Yamamoto

Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.

Umpqua

Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.

Eagle Claw

A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.

Common Uses of Fishing Lures

Freshwater Fishing: Target bass, trout, perch, walleye, and panfish in lakes and rivers using jigs, crankbaits, and soft plastics.
Saltwater Fishing: Use spoons, swimbaits, and topwater lures for redfish, snook, tarpon, and tuna.
Ice Fishing: Small jigs and spoons are effective for attracting fish under the ice.
Fly Fishing: While not traditional lures, some synthetic flies mimic lure-like action for trout and grayling.

FAQ’s

What type of lure should I use for bass fishing?

Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.

How do I choose the right color for a lure?

Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.

Can I use freshwater lures in saltwater?

While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.

Do I need different lures for different times of the year?

Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.