Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Yamamoto Senko 6" Plastic Worm, 5 Pack
$6.99
Seller: Sportsman's Guide
Hanak Model 290 Nymph & Wet Hooks
$9.90
Seller: AvidMax
X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack
$6.49
Seller: Sportsmans Warehouse
Umpqua Mclellan Hunchback Scud Olive 2 Pack
$5.76
Seller: AvidMax
Berkley Powerbait Inshore Grub Saltwater Soft Bait
$8.99
Seller: Sportsmans Warehouse
Victory Hooks 10777 Extra Wide Gap EWG Jig Hooks - 100 Pack
$28.99
Seller: Sportsmans Warehouse
Umpqua Jigged Pheasant Tail Tungsten Copper Bead 2 Pack
$6.24
Seller: AvidMax
Umpqua Tungsten Gold Ribbed Hares Ear 2 Pack
$5.20
Seller: AvidMax
Mustad 4.8 AlphaPoint Assault Heavy Wide Gap Hooks, 5 Pack
$4.99
Seller: Sportsman's Guide
Victory Hooks 10313 90-Degree Extra Strong Jig Hook - 25 Pack
$8.99
Seller: Sportsmans Warehouse
Zoom Brush Hog Creature Midsize Soft Bait
$6.23
Seller: Natchez Shooters
River2Sea Whopper Plopper 130
$15.49
Seller: Sportsman's Guide
Ahrex AFW527 Big Gap Short Shank Dry Fly Hooks
$9.54
Seller: AvidMax
Zoom 6" Brush Hog Soft Bait
$6.18
Seller: Natchez Shooters
River2Sea Whopper Plopper 90
$11.79
Seller: Sportsman's Guide
Gamakatsu Nano Alpha Circle 4x Strong Straight Eye Octopus Hooks
$7.49
Seller: Sportsman's Guide
Eagle Claw Lazer Sharp Extra Wide Gap Magworm Hooks, 12 Pack
$3.99
Seller: Sportsman's Guide
Umpqua XC240 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
P-Line Rock Cod Rig 7/0 2 hooks
$1.41
Seller: Natchez Shooters
Googan Bandito Bug 3.3'' Soft Bait
$4.57
Seller: Natchez Shooters
Danielson Salmon Egg Hooks Snelled
$0.79
Seller: Sportsmans Warehouse
Umpqua U-Series U503 Fly Tying Hooks
$16.85
Seller: AvidMax
Yamamoto 5in Thin Senko Soft Stick Bait
$6.99
Seller: Sportsmans Warehouse
Keitech Fat Swing Impact 2.8" Swimbait, 8 Pack
$6.99
Seller: Sportsman's Guide
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.