Sportsman

Fishing Lures For Sale

Shop Fishing Lures from Top Brands

Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.

Latest products for Lures

  • Sportsman's Guide Yamamoto Senko 6" Plastic Worm, 5 Pack for $6.99
  • AvidMax Hanak Model 290 Nymph & Wet Hooks for $9.90
  • Sportsmans Warehouse X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack for $6.49
  • AvidMax Umpqua Mclellan Hunchback Scud Olive 2 Pack for $5.76
  • Sportsmans Warehouse Berkley Powerbait Inshore Grub Saltwater Soft Bait for $8.99
  • Sportsmans Warehouse Victory Hooks 10777 Extra Wide Gap EWG Jig Hooks - 100 Pack for $28.99
  • AvidMax Umpqua Jigged Pheasant Tail Tungsten Copper Bead 2 Pack for $6.24
  • AvidMax Umpqua Tungsten Gold Ribbed Hares Ear 2 Pack for $5.20
  • Sportsman's Guide Mustad 4.8 AlphaPoint Assault Heavy Wide Gap Hooks, 5 Pack for $4.99
  • Sportsmans Warehouse Victory Hooks 10313 90-Degree Extra Strong Jig Hook - 25 Pack for $8.99
  • Natchez Shooters Zoom Brush Hog Creature Midsize Soft Bait for $6.23
  • Sportsman's Guide River2Sea Whopper Plopper 130 for $15.49
  • AvidMax Ahrex AFW527 Big Gap Short Shank Dry Fly Hooks for $9.54
  • Natchez Shooters Zoom 6" Brush Hog Soft Bait for $6.18
  • Sportsman's Guide River2Sea Whopper Plopper 90 for $11.79
  • Sportsman's Guide Gamakatsu Nano Alpha Circle 4x Strong Straight Eye Octopus Hooks for $7.49
  • Sportsman's Guide Eagle Claw Lazer Sharp Extra Wide Gap Magworm Hooks, 12 Pack for $3.99
  • AvidMax Umpqua XC240 BL-BN Fly Tying Hooks for $8.75
  • Natchez Shooters P-Line Rock Cod Rig 7/0 2 hooks for $1.41
  • Natchez Shooters Googan Bandito Bug 3.3'' Soft Bait for $4.57
  • Sportsmans Warehouse Danielson Salmon Egg Hooks Snelled for $0.79
  • AvidMax Umpqua U-Series U503 Fly Tying Hooks for $16.85
  • Sportsmans Warehouse Yamamoto 5in Thin Senko Soft Stick Bait for $6.99
  • Sportsman's Guide Keitech Fat Swing Impact 2.8" Swimbait, 8 Pack for $6.99
Yamamoto Senko 6" Plastic Worm, 5 Pack
  • Salt-impregnated design,
  • Incredibly easy to cast,
  • Provides excellent motion and vibration when rigged weightless,
  • Great for pitching and flipping when Texas rigged,
  • 6"l overall,
  • Includes (5) 6" Senko worms,

$6.99

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Hanak Model 290 Nymph & Wet Hooks
  • These are the Hanak Competition hooks. When you go with Hanak you are getting one of the top of the line trout hooks you can get. All Hanak hooks are barbless and made from black nickel unless otherwise specified.,
  • Hanak Model 290 Nymph and Wet Hooks. A long shank standard wire nymph hook with a round bend and long needle point. This hook has a Bronze finish.,

$9.90

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X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack
  • Color: Tennessee Shad,
  • Length: 5.5in,
  • Pack Quantity: 4,
  • Species: Bass, Walleye, Pike, Musky, Redfish,
  • Type: Soft Swimbaits,
  • Water Type: Freshwater/Saltwater,
  • Lure Style: Soft Minnow Bait,

$6.49

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Umpqua Mclellan Hunchback Scud Olive 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Scuds and Shrimp,
  • Species: Trout,
  • Life stage: Adult,
  • Finish: Hunchback Scud Olive,
  • Brand: Umpqua,

$5.76

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Berkley Powerbait Inshore Grub Saltwater Soft Bait
  • Pack Quantity: 2,
  • Length: 8in,
  • Color: White,
  • Lure Style: Single Tail Grub,
  • Model: MSWG8-WH,
  • Species: Inshore Gamefish,
  • Type: Saltwater Soft Bait,
  • Water Type: Saltwater,

$8.99

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Victory Hooks 10777 Extra Wide Gap EWG Jig Hooks - 100 Pack
  • Pack :Quantity 100,
  • Model :8382,
  • Size :1,
  • Type :Jig Hook,
  • Brand :Victory Hooks,

$28.99

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Umpqua Jigged Pheasant Tail Tungsten Copper Bead 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Caddis, Callibaetis, Drake, Hexagenia, PMD, Stonefly,
  • Species: Trout,
  • Life stage: Nymph,
  • Finish: Tungsten Copper Bead,
  • Brand: Umpqua,

$6.24

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Umpqua Tungsten Gold Ribbed Hares Ear 2 Pack
  • Skillfully hand-tied,
  • Constructed from the best materials available,
  • Hatch: Caddis, Callibaetis, Drake, Hexagenia, PMD, Stonefly,
  • Species: Trout,
  • Life stage: Adult,
  • Color: Tungsten Gold Ribbed Hares Ear,
  • Brand: Umpqua,

$5.20

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Mustad 4.8 AlphaPoint Assault Heavy Wide Gap Hooks, 5 Pack
  •  ,
  • 4.8 AlphaPoint® Technology,
  • Needle points,
  • Z-Bend,
  • 2X Strong,
  • Standard Length,
  • Forged,
  • Ringed Eye,
  • Item Number: 742307,
  • Quantity 5,
  • Hook Size 2/0, 3/0, 4/0, 5/0,
  • Mfg. Number 38122AP-TX-5/0-5A,
  •  ,

$4.99

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Victory Hooks 10313 90-Degree Extra Strong Jig Hook - 25 Pack
  • Victory Hooks 10313 90-Degree Extra Strong Jig Hook - 25 Pack,
  • Multi-purpose Extra Strong 90 Degree Modified Sproat Bend Jig Hook,
  • Features the Accuarc Needle Point,
  • Compare fit to 5313 style hooks,

$8.99

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Zoom Brush Hog Creature Midsize Soft Bait
  • The Zoom Midsize Brush Hog soft bait splits the difference when the Baby Brush Hog is too small and the Standard Brush Hog is just a bit too large for the bass bite you're on.,
  • The Midsize Brush Hog has the same proportions and action as both its little brother and big brother, just in an in-between size that’ll attract both numbers of tournament-sized fish, and the kicker needed to seal the deal for the day!,
  • It's not just for flipping!  It excels for multiple techniques such as on a magnum shakey head, on the back of a jig, and on offshore structures as well.,

$6.23

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River2Sea Whopper Plopper 130
  • Brand: River2Sea,
  • 2 River2Sea (BN) 4X strong treble #2 hooks,
  • Top water action,
  • 5"l.,
  • 1-3/8 oz. weight,

$15.49

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Ahrex AFW527 Big Gap Short Shank Dry Fly Hooks
  • Barbless,
  • Ideal For a Variety Of Flies,
  • Big Gap Makes Setting Your Hook Easier,
  • Chemically Sharpened,
  • 24 Hooks Per Package,

$9.54

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Zoom 6" Brush Hog Soft Bait
  • The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you can vary the weight to keep it slowly fluttering through the strike zone or plummeting into the depths where big bass lurk.,
  • At 6" in length and with a beefy body with mulitple appendages that really move the water, The Zoom Brush Hog creature bait is a great temptation on a Texas rig, a Carolina rig and even on the back of a jig.  ,
  • Salt-impregnated.  8 baits per package.,

$6.18

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River2Sea Whopper Plopper 90
  • Dimensions: 3.5"l.,
  • Weight: 1/2 oz.,
  • Mfg. Number: R2WPL9014,
  • 2 River2Sea (BN) X strong treble #4 hooks,
  • Top water action,
  • Brand: River2Sea,

$11.79

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Gamakatsu Nano Alpha Circle 4x Strong Straight Eye Octopus Hooks
  •  ,
  • Redesigned and reinforced,
  • 4X Strong,
  • Straight eye,
  • Inline point,
  • Nano Alpha technology,
  • NS Black finish,
  • Item Number: 742830,
  • Quantity: 6,
  • Size: 7/0, 8/0,
  • Mfg. Number: GU360218,
  •  ,

$7.49

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Eagle Claw Lazer Sharp Extra Wide Gap Magworm Hooks, 12 Pack
  • Extra-wide gap,
  • Platinum black color,
  • Item Number: 734292,
  • Quantity: 12,
  • Color: Platinum black,
  • Hook Size: 2/0, 3/0, 4/0, 5/0,
  • Mfg. Number: LPA098GH-5/0,

$3.99

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Umpqua XC240 BL-BN Fly Tying Hooks
  • Barbless,
  • Curved Shank,
  • Extra-wide Gape,
  • Dry/Nymph/Emergers,
  • 25 Pack BARBLESS,
  • Japanese Steel,

$8.75

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P-Line Rock Cod Rig 7/0 2 hooks
  • Brand: P-Line,
  • Quantity: 2 Hooks,
  • Color: Silver,

$1.41

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Googan Bandito Bug 3.3'' Soft Bait
  • The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion, the Googan Baits Bandio Bug looks like a swimming craw or minnow, and while at rest, the infused ''Slaunch Sauce'' scent will be enough to convince any on-looking bass to take a swipe.,

$4.57

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Danielson Salmon Egg Hooks Snelled
  • Size: 12,
  • Color: Gold,
  • Pack Quantity: 6,
  • Model: 36-12,
  • Type: Snelled Hook,

$0.79

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Umpqua U-Series U503 Fly Tying Hooks
  • Turned Up Loop Eye,
  • Heavy Wire,
  • Salmon Blend,
  • Black,
  • 25 per pack,
  • Brand Umpqua,

$16.85

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Yamamoto 5in Thin Senko Soft Stick Bait
  • Type: Stick Bait,
  • Length: 5in,
  • Pack Quantity: 10,
  • Color: Watermelon/Large Black & Small Red Flake,
  • Lure Style: Soft Stick Bait,
  • Model: Thin Senko,
  • Species: Bass,
  • Water Type: Freshwater,

$6.99

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Keitech Fat Swing Impact 2.8" Swimbait, 8 Pack
  • Quantity: 8,
  • Recommended Hook Size: 1/0,
  • Mfg. Number: KTFSI28422,
  • Two-tone injection process uses several different types of salted plastic to achieve perfect balance and motion,
  • Maintains a perfect swimming motion at any retrieve speed,
  • Tapered design ringed body for a more natural appearance,
  • 2.8"l each,

$6.99

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Types of Fishing Lures

Soft Bait Lures

Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.

Hard Bait Lures

Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.

Spinnerbaits

Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.

Crankbaits

Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.

Bass Jigs

Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.

Topwater Lures

Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.

Popular Fishing Lures Brands

Strike King

A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.

Gamakastsu

Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.

Musted

A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.

Berkley

Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.

Z-Man

Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.

Yamamoto

Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.

Umpqua

Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.

Eagle Claw

A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.

Common Uses of Fishing Lures

  • Freshwater Fishing: Target bass, trout, perch, walleye, and panfish in lakes and rivers using jigs, crankbaits, and soft plastics.
  • Saltwater Fishing: Use spoons, swimbaits, and topwater lures for redfish, snook, tarpon, and tuna.
  • Ice Fishing: Small jigs and spoons are effective for attracting fish under the ice.
  • Fly Fishing: While not traditional lures, some synthetic flies mimic lure-like action for trout and grayling.

FAQ’s

What type of lure should I use for bass fishing?

Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.

How do I choose the right color for a lure?

Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.

Can I use freshwater lures in saltwater?

While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.

Do I need different lures for different times of the year?

Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.