Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Gamakatsu Superline Spring Lock Hooks, 3 pack
$4.99
Seller: Sportsman's Guide
Berkley Gulp! Alive! Fish Fry
$4.49
Seller: Sportsman's Guide
Berkley Gulp! Ghost Shrimp Saltwater Soft Bait
$7.99
Seller: Sportsmans Warehouse
Umpqua XC240 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Umpqua Schroeders Parachute Ant Black 2 Pack
$6.24
Seller: AvidMax
Owner Hooks Twistlock 3X Weighted Hook
$5.69
Seller: Sportsmans Warehouse
Umpqua Dry Fly U001 Black Hooks
$7.49
Seller: Scheels
Berkley PowerBait Crazy Legs Chigger Soft Craw Bait
$5.99
Seller: Sportsmans Warehouse
Victory Hooks 10604 90-Degree Heavy Wire Jig Hook - 25 Pack
$11.99
Seller: Sportsmans Warehouse
Umpqua XC220 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack
$6.49
Seller: Sportsmans Warehouse
Umpqua Tiemco 2487 Caddis Pupa Hooks 25 Pack
$9.85
Seller: Scheels
X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack
$5.99
Seller: Sportsmans Warehouse
Umpqua San Juan Worm Shell Pink 2 Pack
$3.18
Seller: AvidMax
Chompers SkirtedTwinTail 4'' Soft Bait
$8.33
Seller: Natchez Shooters
Eagle Claw Lazer Sharp Sproat Worm Hooks, 15 Pack
$1.99
Seller: Sportsman's Guide
Umpqua Parachute Hopper Olive 2 Pack
$7.68
Seller: AvidMax
Z-Man TRD TicklerZ, 8 Pack
$4.99
Seller: Sportsman's Guide
Yamamoto Senko 5" Plastic Worm, 10 pack
$7.99
Seller: Sportsman's Guide
Booyah Tandem Blade Spinnerbait, 1/2 oz.
$5.99
Seller: Sportsman's Guide
Blood Run Tackle Skeena Fishing Hooks
$6.99
Seller: Sportsmans Warehouse
Savage Gear 3D Weedless V2 Shrimp Saltwater Soft Bait
$6.99
Seller: Sportsmans Warehouse
Hanak Model 130 Dry Fly Hooks
$8.25
Seller: AvidMax
Strike King Game Hawg 4'' Soft Bait
$5.05
Seller: Natchez Shooters
Magic Bait Dough Bait Treble Spring Hooks #4
$2.73
Seller: Natchez Shooters
Hanak Model 900 Streamer Hooks
$9.90
Seller: AvidMax
Gamakatsu Offset Extra Wide Gap Hooks, 25 Pack
$19.99
Seller: Sportsman's Guide
Berkley Gulp! Minnow Bait
$4.99
Seller: Sportsman's Guide
Z-Man Chatterbait Jack Hammer, 1/2 oz.
$15.99
Seller: Sportsman's Guide
Missile Baits Bomb Shot Soft Worm
$4.99
Seller: Sportsmans Warehouse
Victory Hooks 10575 90-Degree Aberdeen Bend Jig Hook - 100 Pack
$10.99
Seller: Sportsmans Warehouse
Hanak Model 333 Czech Nymph Hooks
$9.90
Seller: AvidMax
6th Sense Panorama Soft Jerkbaits
$5.99
Seller: Sportsman's Guide
Gamakatsu Superline Extra Wide Gap Weighted Hooks, 5 Pack
$6.99
Seller: Sportsman's Guide
Owner Hooks Mosquito Circle Hook
$2.99
Seller: Sportsmans Warehouse
Victory Hooks 10313 90-Degree Extra Strong Jig Hook - 25 Pack
$8.99
Seller: Sportsmans Warehouse
River2Sea Whopper Plopper 130
$15.49
Seller: Sportsman's Guide
Strike King 3'' Rodent Soft Bait
$5.05
Seller: Natchez Shooters
Umpqua XC130 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Ahrex AFW527 Big Gap Short Shank Dry Fly Hooks
$9.54
Seller: AvidMax
Umpqua Daves Hopper 2 Pack
$8.10
Seller: AvidMax
Gamakatsu Octopus Straight Eye Hooks, 4x Strong
$6.99
Seller: Sportsman's Guide
Umpqua Carls Foam Fly Ant Black 2 Pack
$5.20
Seller: AvidMax
Hanak Model 100 Dry Fly Hooks
$8.25
Seller: AvidMax
Umpqua Gold Crystal Bugger Copper/Brown 2 Pack
$5.76
Seller: AvidMax
Mustad Treble Hooks, 25 Pack
$6.99
Seller: Sportsman's Guide
Hanak Model 280 Stillwater & Wet Hooks
$9.90
Seller: AvidMax
Big Bite Baits Kamikaze Craw Soft Craw Bait
$3.97
Seller: Sportsmans Warehouse
Strike King Rage Bug Midsize 3.5" Soft Bait
$6.04
Seller: Natchez Shooters
Umpqua XT350 Hooks
$9.50
Seller: Scheels
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.