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Buy Soft Bait Lures - Best Prices Deals From Trusted Sellers

Soft bait lures are flexible, lifelike fishing baits made from soft plastic. They are designed to look and move just like real prey in the water, making them irresistible to fish.

Whether you’re targeting bass, walleye, crappie, or saltwater species, soft baits give you the natural action needed to get more strikes.

Along with soft baits, many anglers also love using hard bait lures, topwater lures, and spinnerbaits for different fishing conditions.

At Sportsman Finder, we make it easy to find the best prices for all types of Soft Bait lures. Use advanced filter options by type, color, length, brand & retailers to find best soft bait lures as per your need & budget.

Yamamoto Senko 6" Plastic Worm, 5 Pack
  • Salt-impregnated design,
  • Incredibly easy to cast,
  • Provides excellent motion and vibration when rigged weightless,
  • Great for pitching and flipping when Texas rigged,
  • 6"l overall,
  • Includes (5) 6" Senko worms,

$5.59

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Z Man ElaZtech Trout Trick Soft Jerk Bait
  • Pack Quantity: 6,
  • Length: 5in,
  • Color: Margarita Lime Chicken,
  • Model: TT5-328PK6,
  • Type: Soft Jerkbait,
  • Water Type: Saltwater,
  • Made in the USA: Yes,

$4.97

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Z-Man TRD TicklerZ Soft Bait
  • Length: 2.75in,
  • Color: The Deal,
  • Model: TTIC-320PK8,
  • Type: Ned Rig Bait,
  • Pack Quantity: 8,
  • Species: Bass,

$5.29

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Z Man StreakZ Soft Bait
  • Color: Pearl,
  • Model: STRK-84PK5,
  • Type: Soft Minnow Bait,
  • Size: 5in,
  • Pack Quantity: 5,

$5.29

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Tackle Industries Regular SuperD Soft Swimbait
  • Model: Regular SuperD,
  • Color: Orange Walleye,
  • Length: 14in,
  • Pack Quantity: 1,
  • Type: Soft Swimbait,
  • Weight: 5oz,

$18.99

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Berkley PowerBait Crazy Legs Chigger Soft Craw Bait
  • Length: 4in,
  • Color: Black Blue Fleck,
  • Pack Quantity: 8,
  • Model: PBBCLCC4-BBF,
  • Species: Bass,
  • Type: Soft Craw Bait,
  • Water Type: Freshwater,
  • Made in the USA: Yes,

$5.99

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X Zone Lures 2.75in Swammer Soft Swimbait - 8 Pack
  • Color: Pro Blue Red Pearl,
  • Length: 2.75in,
  • Pack Quantity: 8,
  • Species: Bass, Walleye, Pike, Musky, Redfish,
  • Type: Soft Swimbaits,
  • Water Type: Freshwater/Saltwater,
  • Lure Style: Soft Minnow Bait,

$5.99

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Strike King 4'' Rodent Soft Bait
  • Available in Black Blue Flake, Blue Craw, California Craw, Candy Craw, Fire Craw, June Bug, Okeechobee Craw, Summer Craw, Green Pumpkin Purple & Gold, Blue Craw with Red Flake, Crawdaddy, Moon Juice, Bama Bug, Blue Bug, Falcon Lake Craw, Green Pumkinseed, Hard Candy, Watermelon Meat, Watermelon Red, Tequila Sunrise w/ Orange Flake, Big Tex and Double Header Red colors.,

$5.05

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6-pk. Big Bite Baits 5" Soft Neko Wacky Sticks
  • Made with the softest plastic formula yet, Big Bite Baits® Soft Neko Wacky Sticks now include an extra helping of salt to make them even tastier to big bass. Plus, they feature an O-ring already molded in, so you don't need to worry about forgetting a tool or running out of rings.,
  • Super-soft plastic formula,
  • Extra salt embedded in production,
  • Molded-in o-ring,
  • Includes 6 per package,
  • 5"l.,

$3.59

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Keitech Fat Swing Impact 2.8" Swimbait, 8 Pack
  • Quantity: 8,
  • Recommended Hook Size: 1/0,
  • Mfg. Number: KTFSI28422,
  • Two-tone injection process uses several different types of salted plastic to achieve perfect balance and motion,
  • Maintains a perfect swimming motion at any retrieve speed,
  • Tapered design ringed body for a more natural appearance,
  • 2.8"l each,

$6.99

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Berkley Gulp! Alive! Fish Fry
  • Brand: Berkley,
  • Color: Green,
  • Tail designed for nonstop fish enticing action,
  • Choose colors to match the hatch of live fish fry,
  • Expand your strike zone with Gulp! scent dispersion,

$6.99

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Yamamoto 3-1/2in Swim Senko Soft Swimbait
  • Model: Swimming Senko,
  • Color: Junebug/Purple & Emerald Flake,
  • Length: 3-1/2in,
  • Pack Quantity: 7,
  • Species: Bass,
  • Type: Soft Swimbait,
  • Water Type: Freshwater,

$5.97

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X Zone Lures Stealth Invader Soft Swimbait
  • Color: Tennessee Shad,
  • Length: 3in,
  • Pack Quantity: 6,
  • Type: Soft Swimbaits,
  • Water Type: Freshwater,
  • Lure Style: Soft Minnow Bait,

$5.99

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Berkley Powerbait Inshore Grub Saltwater Soft Bait
  • Pack Quantity: 2,
  • Length: 8in,
  • Color: White,
  • Lure Style: Single Tail Grub,
  • Model: MSWG8-WH,
  • Species: Inshore Gamefish,
  • Type: Saltwater Soft Bait,
  • Water Type: Saltwater,

$8.99

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Lost Creek Pro Swimmer Paddle Tail Soft Swimbait
  • Color: Sunfish,
  • Length: 2-4/5in,
  • Pack Quantity: 8,
  • Species: Bass,
  • Type: Soft Swimbait,
  • Water Type: Freshwater,
  • Weight: 3oz,
  • Material: Plastic,
  • Made in the USA: Yes,

$0.77

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Yum Crawbug Soft Craw Bait
  • Length: 3-1/4in,
  • Color: Watermelon Red Flake,
  • Pack Quantity: 8,
  • Model: YCRB302,
  • Species: Bass,
  • Type: Soft Craw Bait,
  • Water Type: Freshwater,

$3.99

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Berkley PowerBait Agent E Soft Bait
  • The bottom-dwelling Berkley® PowerBait Agent E Swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom-dwelling prey. The built-in rattle provides that extra enticement for extra strikes. The custom designed hook-keeper sheds the nastiest grass and debris while easily collapsing to hook the slightest bites. The side-to-side kicking action drives attention even at the slowest speeds as it skids, crawls, hops, and slides its way into the hardest-to-reach places. Built tough with flavor-packed PowerBait material, ensuring you have the chance to set the hook on every bite. Pro Tour Champion Edwin Evers says, "Fish this bait like a skirted bass jig or on a fast retrieve as a mid-water column swimbait".,
  • Skids along the bottom to imitate bottom-dwelling prey,
  • Side-to-side kicking action drives attention,
  • Built-in rattle provides extra enticement,
  • Custom hook keeper sheds grass and debris,
  • Built with flavor-packed PowerBait material,

$4.99

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Z Man Slim SwimZ Soft Bait
  • Color: The Deal,
  • Model: SLIM3-320PK6,
  • Type: Soft Swimbait,
  • Size: 3in,
  • Pack Quantity: 6,

$5.29

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Chompers 5'' Skirted Twin Tail Soft Bait
  • The Chompers 5" Skirted TwinTail soft bait uses impregenated salt and garlic flavors along with ultra soft plastic coupled with incredible action to make a bait that's irressitable for bass and other game fish.,
  • Chompers Skirted Twin Tail Grubs are finely detailed and have become the a go to choice for both tournament and recreational fishing.,
  • 10 baits per package.,
  • Available in Blue Black Flake, Green Pumpkin, Rootbeer Green and Watermelon Red colors.,

$9.23

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Googan Rattlin' Ned Soft Stick Bait
  • Model: GOGRNNEWM,
  • Color: New Money,
  • Length: 2-3/4in,
  • Pack Quantity: 8,
  • Species: Bass,
  • Type: Stick Bait,
  • Water Type: Freshwater,
  • Lure Style: Ned Rig Bait,

$6.99

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Big Bite Baits Kamikaze Craw Soft Craw Bait
  • Length: 3-3/4in,
  • Pack Quantity: 6,
  • Lure Weight: 1oz,
  • Model: 375MKCRW-11,
  • Color: Watermelon Red,
  • Species: Bass,
  • Type: Soft Craw Bait,
  • Water Type: Freshwater,
  • Made in the USA: Yes,
  • Sole: Stocking,
  • Type: Stockingfoot,
  • Gender: Men's,

$3.97

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Angler's Choice Tube Soft Bait Tube
  • Length: 3-3/4in,
  • Model: TB-067,
  • Color: Misty Craw,
  • Lure Style: Tube Bait,
  • Pack Quantity: 10,
  • Species: Bass/Walleye/Trout/Panfish,
  • Type: Tubes/Reapers/Leeches,
  • Water Type: Freshwater,

$3.97

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Keitech Easy Shiner 4" Swimbait, 7 Pack
  • Quantity: 7,
  • Construction: Soft plastic,
  • Mfg. Number: KTES4422,
  • Durable soft plastic construction,
  • Salt-impregnated design keeps fish on your line longer,
  • Wide-wobbling rolling action causes fish to strike,
  • Two-tone injection process provides consistent coloring,
  • Includes (7) 4"l. Easy Shiners,

$6.29

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Zoom Brush Hog Creature Midsize Soft Bait
  • The Zoom Midsize Brush Hog soft bait splits the difference when the Baby Brush Hog is too small and the Standard Brush Hog is just a bit too large for the bass bite you're on.,
  • The Midsize Brush Hog has the same proportions and action as both its little brother and big brother, just in an in-between size that’ll attract both numbers of tournament-sized fish, and the kicker needed to seal the deal for the day!,
  • It's not just for flipping!  It excels for multiple techniques such as on a magnum shakey head, on the back of a jig, and on offshore structures as well.,

$5.61

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Zoom 6" Brush Hog Soft Bait
  • The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you can vary the weight to keep it slowly fluttering through the strike zone or plummeting into the depths where big bass lurk.,
  • At 6" in length and with a beefy body with mulitple appendages that really move the water, The Zoom Brush Hog creature bait is a great temptation on a Texas rig, a Carolina rig and even on the back of a jig.  ,
  • Salt-impregnated.  8 baits per package.,

$5.57

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Chompers SkirtedTwinTail 4'' Soft Bait
  • This time proven performer makes for the hottest action on the water. The use of salt and garlic flavors along with ultra soft plastic and incredible acdtion make them irressitable for bass and other game fish.,
  • Chompers Skirted Twin Tail soft baits are finely detailed and have become a proven performer and goto bait for both tournament and recreational fishing.,
  • 10 baits per package.,
  • Available in Black, Green Pumpkin, Rootbeer Green, Watermelon Seed and Watermelon Red Flake colors.,

$8.33

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Missile Baits Bomb Shot Soft Worm
  • Type: Worms,
  • Length: 4in,
  • Pack Quantity: 15,
  • Color: Straight Black,
  • Lure Style: Finesse Worm,
  • Model: MBBS4-SBLK,
  • Species: Bass,
  • Water Type: Freshwater,

$4.99

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Googan Lunker Log Soft Stick Bait
  • Model: GOGLL5WMR,
  • Color: Watermelon Red Flake,
  • Length: 5in,
  • Pack Quantity: 8,
  • Species: Bass,
  • Type: Stick Bait,
  • Water Type: Freshwater,
  • Lure Style: Soft Stick Bait,

$6.99

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Strike King Rage Bug Midsize 3.5" Soft Bait
  • The Strike King 3.5" Midsize Rage Bug provids a slight size difference to overcome a finicky bite.  The Rage Bug soft bait's unique and exclusive tail design is engineered like no other soft plastic bait. Each Midsize Rage Bug is designed with a specific purpose and is made of customized hi-grade plastics for superior action and attraction. You won't believe the splash, noise or action is coming from a soft bait, but the fish will.,
  • 8 baits per package.,
  • Available in Bama Craw, Black Blue Flake, Black Blue Swirl, Blue Craw, California Craw, Falcon Lake Craw, Green Pumpkin, Pearl, Okeechobee Craw, Summer Craw, Watermelon Red Flake, Crawdaddy and Moon Juice colors.,

$6.04

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Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack
  • The Strike King® 3X Baby Z-Too Soft Jerkbait is ideally designed for dropshot presentations. Smaller size, higher flotation, ready for a light-wire dropshot hook. Killer shimmy, with molded-in belly slot for easy rigging. Great for standard presentations, too.,
  • Super-soft, tough ElaZtech®,
  • Salt-impregnated for greater buoyancy and attraction,
  • Great for dropshotting,

$4.29

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Dynamic Lures Trout Attack Soft Swimbait
  • Model: TA11,
  • Color: Chartreuse,
  • Length: 2-1/4in,
  • Lure Weight: 1/8oz,
  • Pack Quantity: 5,
  • Species: Trout,
  • Type: Soft Swimbait,
  • Water Type: Freshwater/Saltwater,

$4.99

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Angler's Choice Wally MinR Soft Minnow Bait
  • Length: 4in,
  • Pack Quantity: 10,
  • Color: Sweet Meat,
  • Model: Wally MinR,
  • Species: Walleye,
  • Type: Soft Minnow Bait,

$6.99

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Googan Bandito Bug 3.3'' Soft Bait
  • The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion, the Googan Baits Bandio Bug looks like a swimming craw or minnow, and while at rest, the infused ''Slaunch Sauce'' scent will be enough to convince any on-looking bass to take a swipe.,

$4.57

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Yamamoto Senko 5" Plastic Worm, 10 pack
  • Salt-impregnated design,
  • Incredibly easy to cast,
  • Provides excellent motion and vibration when rigged weightless,
  • Great for pitching and flipping when Texas rigged,
  • 5"l each,
  • Includes (10) 5" Senko worms,

$6.39

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X Zone Lures 4in Swammer Soft Swimbait - 6 Pack
  • Model: 21710,
  • Color: Fireball,
  • Length; 4in,
  • Pack Quantity: 8,
  • Species; Bass, Walleye, Pike, Musky, Redfish,
  • Type: Soft Swimbaits,
  • Water Type: Freshwater/Saltwater,
  • Lure Style: Soft Minnow Bait,

$5.99

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Savage Gear 3D Weedless V2 Shrimp Saltwater Soft Bait
  • Color: Plum/Chartreuse,
  • Model: 3238,
  • Lure Weight: 1/4oz,
  • Length: 3-1/2in,
  • Pack Quantity: 1,
  • Type: Saltwater Soft Bait,
  • Water Type: Saltwater,

$6.99

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Z-Man ZinkerZ Soft Stick Bait
  • Z-Man ZinkerZ Soft Stick Bait - ElaZtech construction has been designed by the crew at Z Man so that it won't tear after a single use or after a fish strikes and goes after the bait. Super durable and long lasting this stick bait blows the rest of the competition out of the water with its quality material as well as it's versatility. As productive as it can be, this can be used either rigging straight, Texas, Carolina, wacky or even drop shot style.,
  • Versatile soft stick bait,
  • Salt impregnated,
  • ElaZtech construction and material,
  • Tough and durable material,
  • Available in many colors,
  • 6 per pack,
  • Made in the USA,
  • MPN: SSINK,

$5.29

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Berkley Gulp! Ghost Shrimp Saltwater Soft Bait
  • Color: Orange,
  • Model: GSSGSHR3-OBS,
  • Length: 3in,
  • Pack Quantity: 7,
  • Type: Saltwater Soft Bait,

$7.99

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X Zone Lures Swammer Soft Swimbait - 5 Pack
  • Color: Pro Blue Red Pearl,
  • Length: 4-3/4in,
  • Pack Quantity: 5,
  • Species: Bass/Walleye/Pike/Musky/Redfish,
  • Type: Soft Swimbaits,
  • Water Type: Freshwater,

$6.49

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YUM Dinger 3 Inch Soft Stick Bait
  • Model: YDG302,
  • Color: Watermelon/Red Flake,
  • Length: 3in,
  • Pack Quantity: 12,
  • Species: Bass,
  • Type: Stick Bait,
  • Water Type: Freshwater,
  • Lure Style: Soft Stick Bait,
  • Made in the USA: Yes,

$3.99

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Yamamoto 5in Thin Senko Soft Stick Bait
  • Type: Stick Bait,
  • Length: 5in,
  • Pack Quantity: 10,
  • Color: Watermelon/Large Black & Small Red Flake,
  • Lure Style: Soft Stick Bait,
  • Model: Thin Senko,
  • Species: Bass,
  • Water Type: Freshwater,

$6.99

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ACC Crappie Snax The Club Soft Bait, 12 Pack
  • Catch more panfish with ACC Crappie Snax The Club Soft Baits. The Club measures in at 1.75" long and features a club shape and fluttering tail that creates enticing action that fish can't resist.,
  • 1.75" long,
  • Club shape with fluttering tail,
  • 12 pack,

$5.49

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X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack
  • Color: Sexy Shad,
  • Length: 3.5in,
  • Pack Quantity: 8,
  • Species: Bass, Walleye, Redfish,
  • Type: Soft Swimbaits,
  • Water Type: Freshwater/Saltwater,
  • Lure Style: Soft Minnow Bait,

$5.99

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Berkley Gulp! Saltwater Swimming Mullet Soft Bait
  • The extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish. Berkley Gulp! truly is the next generation in saltwater lures.,
  • Realistic head and body design,
  • High-action swimming tail,
  • Features Gulp! extreme scent dispersion,

$8.99

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YUM Christie Critter 4.5" Soft Bait - 8 Pk
  • Designed by one of the top professional angler in the world, Jason Christie, the YUM Christie Critter 4.5" creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig.,
  • Multiple appendages add tremendous water displacement. The top swimming arms are attached at top and bottom, but can easily be pulled loose at the bottom for more swimming action. The big flappers push tremendous water when combined with the double curltails.,
  • 8 baits per package.,
  • Availble in Green Pumpkin, Watermelon Seed, Black/Blue Shadow, Bama Magic, Watermelon Candy, Green Gill, Green Pumpkin Purple Flake, Watermelon Red Flake, Tin Foil, Black Blue Flake, Ghillie Suit and GP Shadow colors.,

$3.30

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6th Sense Panorama Soft Jerkbaits
  • The 6th Sense® Panorama Soft Jerkbaits are the most realistic soft plastics on the market. With hyper-realistic paint schemes, perfect lifelike movement and unlimited ways to rig it, the Panorama will quickly have a permanent spot in your tackle box.,
  • Soft plastic,
  • Realistic body design,
  • Lifelike fluid movement in water,
  • Ultra-realistic paint schemes,

$5.99

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Kevin Brock Killer Custom Striper Candy Soft Swimbait
  • Model: KCSC.5-W,
  • Color: White,
  • Pack Quantity: 1,
  • Type: Soft Swimbait,
  • Made in the USA: Yes,

$2.99

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Zoom Finesse Worm, 20 Pack
  • Slim finesse worm with a gradual taper,
  • Durable soft plastic construction,
  • Realistic motion drives bass wild,
  • Salt-impregnated design keeps fish on your line longer,
  • Measures 4.5"l. each,
  • Includes (20) 4.5"l. Finesse Worms,

$5.99

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X Zone Lures Scented Stealth Minnow Soft Swimbait - 2-3/4in, 9pk
  • Pack Quantity: 9,
  • Color: Watermelon Shad,
  • Lure Style: Soft Minnow Bait,
  • Model: 37126,
  • Type: Soft Jerkbait/Minnow Bait,
  • Water Type: Freshwater,

$6.99

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Strike King Rage Bug 4" Soft Bait
  • The Strike King 4" Rage Bug soft bait's unique and exclusive tail design is engineered like no other soft plastic bait, making it something different that incites a bite. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. The splash, the noise and the action from a soft bait will turn their heads and put more fish in the boat.,
  • 7 baits per package.,
  • Available in Bama Bug, Bama Craw, Black Blue Flake, Black Blue Swirl, Black Neon, Blue Bug, Blue Craw, California Craw, Chameleon, Delta Red, Falcon Lake Craw, Fire Craw, Green Pumpkin, Junebug, Okeechobee Craw, Peanut Butter & Jelly, Pearl, Summer Craw, Watermelon Red Flake, Tequila Sunrise w/ Orange Flake, Green Pumpkin Purple Swirl, Blue Craw w/ Red Flake, Moon Juice, Swampwater and Smoke Purple Black Flake colors.,

$5.46

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Soft Bait Lures Buying Guide

What Are Soft Lures Good For?

Soft lures are great because they look and move like real prey. They swim naturally in the water and can trick even the smartest fish. Many anglers like soft baits because they work well in almost any fishing situation.

They are great for:

  • Fishing in heavy cover like weeds and brush.
  • Slow presentations when fish are not aggressive.
  • Matching the size, color, and action of real baitfish or insects.
  • Both freshwater and saltwater fishing.

Soft baits work especially well when the fish are cautious or heavily pressured. They let you fish slow and subtle, which often triggers more bites.

What Fish Like Soft Lures?

Many popular game fish can’t resist a good soft bait. Here’s a breakdown of species that love them:

  • Bass: Largemouth, smallmouth, and spotted bass all go crazy for soft worms, craws, and creature baits.
  • Walleye: Walleye hit soft plastic grubs, swimbaits, and minnows, especially when fished slowly near the bottom.
  • Pike and Muskie: Big, aggressive predators love large swimbaits that mimic injured baitfish.
  • Crappie and Panfish: Smaller grubs and minnow-style soft baits are deadly for crappie, bluegill, and perch.
  • Redfish and Speckled Trout: In saltwater, soft plastic shrimp and paddletail swimbaits are favorites.
  • Snook and Flounder: Soft baits worked along sandy bottoms or mangrove edges often outfish live bait. No matter what you’re after, there’s a soft bait that’ll get you hooked up.

What Are The Different Types of Soft Lures?

Soft baits come in a lot of shapes and sizes. Each type has a special purpose. Here’s a quick guide:

  • Worms: Long and slender. Perfect for bass fishing. Rig them Texas-style, wacky-style, or on a shaky head.
  • Craws (Crayfish Imitations): Imitate crawfish. Great for bass feeding on bottom-dwelling prey. Awesome for flipping and dragging along rocks.
  • Swimbaits: They look just like small fish. Swimbaits have a paddle tail that kicks naturally when retrieved.
  • Grubs: Small and fat with a curly tail. Grubs are versatile and catch almost anything.
  • Creature Baits: Weird-looking baits with legs and tentacles. These cause lots of vibrations underwater. Excellent for getting reaction strikes.
  • Frogs: Soft plastic frogs are made for topwater action. Perfect for fishing over weeds and lily pads.
  • Minnow-Style Baits: Thin-bodied baits that mimic baitfish. Great for drop shot rigs or finesse fishing.

What Are The Best Colors For Soft Bait?

Color can make or break your day on the water. Here’s a simple guide to picking the right color:

  • In Clear Water: Use natural colors like green pumpkin, watermelon, or shad. Transparent or subtle glitter finishes work well.
  • In Murky or Stained Water: Go bold with colors like chartreuse, black, blue, or June bug.High-contrast colors help fish see your bait.
  • On Cloudy Days : Darker colors like black, purple, or dark green are more visible.
  • On Sunny Days: Lighter, natural tones like silver, white, or light green work best

Should I Use A Soft Lure or Hard Lure?

It depends on how the fish are acting. Here’s a simple way to decide:

Choose Soft Baits When:

  • Fish are lazy, pressured, or picky.
  • You want a slow, subtle presentation.
  • Fishing in heavy cover like weeds or wood.
  • You need to imitate prey closely.

Choose Hard Baits When:

  • You want to cover lots of water fast.
  • Fish are aggressive and chasing bait.
  • You need loud vibrations or rattles to attract fish.
  • Fishing in open water or chasing active schooling fish.

Find Top Soft Bait Lures at Sportsman Finder

At Sportsman Finder, we make finding the best soft bait lures easy.

We list top brands like Zoom, Strike King, Berkley PowerBait, Yamamoto, and many more.

Best of all, we only show in-stock products from trusted sellers. No more wasting time searching for lures that are sold out!

Latest products for Soft Bait Lures

  • Sportsman's Guide Yamamoto Senko 6" Plastic Worm, 5 Pack for $5.59
  • Sportsmans Warehouse Z Man ElaZtech Trout Trick Soft Jerk Bait for $4.97
  • Sportsmans Warehouse Z-Man TRD TicklerZ Soft Bait for $5.29
  • Sportsmans Warehouse Z Man StreakZ Soft Bait for $5.29
  • Sportsmans Warehouse Tackle Industries Regular SuperD Soft Swimbait for $18.99
  • Sportsmans Warehouse Berkley PowerBait Crazy Legs Chigger Soft Craw Bait for $5.99
  • Sportsmans Warehouse X Zone Lures 2.75in Swammer Soft Swimbait - 8 Pack for $5.99
  • Natchez Shooters Strike King 4'' Rodent Soft Bait for $5.05
  • Sportsman's Guide 6-pk. Big Bite Baits 5" Soft Neko Wacky Sticks for $3.59
  • Sportsman's Guide Keitech Fat Swing Impact 2.8" Swimbait, 8 Pack for $6.99
  • Sportsman's Guide Berkley Gulp! Alive! Fish Fry for $6.99
  • Sportsmans Warehouse Yamamoto 3-1/2in Swim Senko Soft Swimbait for $5.97
  • Sportsmans Warehouse X Zone Lures Stealth Invader Soft Swimbait for $5.99
  • Sportsmans Warehouse Berkley Powerbait Inshore Grub Saltwater Soft Bait for $8.99
  • Sportsmans Warehouse Lost Creek Pro Swimmer Paddle Tail Soft Swimbait for $0.77
  • Sportsmans Warehouse Yum Crawbug Soft Craw Bait for $3.99
  • Sportsman's Guide Berkley PowerBait Agent E Soft Bait for $4.99
  • Sportsmans Warehouse Z Man Slim SwimZ Soft Bait for $5.29
  • Natchez Shooters Chompers 5'' Skirted Twin Tail Soft Bait for $9.23
  • Sportsmans Warehouse Googan Rattlin' Ned Soft Stick Bait for $6.99
  • Sportsmans Warehouse Big Bite Baits Kamikaze Craw Soft Craw Bait for $3.97
  • Sportsmans Warehouse Angler's Choice Tube Soft Bait Tube for $3.97
  • Sportsman's Guide Keitech Easy Shiner 4" Swimbait, 7 Pack for $6.29
  • Natchez Shooters Zoom Brush Hog Creature Midsize Soft Bait for $5.61
  • Natchez Shooters Zoom 6" Brush Hog Soft Bait for $5.57
  • Natchez Shooters Chompers SkirtedTwinTail 4'' Soft Bait for $8.33
  • Sportsmans Warehouse Missile Baits Bomb Shot Soft Worm for $4.99
  • Sportsmans Warehouse Googan Lunker Log Soft Stick Bait for $6.99
  • Natchez Shooters Strike King Rage Bug Midsize 3.5" Soft Bait for $6.04
  • Sportsman's Guide Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack for $4.29
  • Sportsmans Warehouse Dynamic Lures Trout Attack Soft Swimbait for $4.99
  • Sportsmans Warehouse Angler's Choice Wally MinR Soft Minnow Bait for $6.99
  • Natchez Shooters Googan Bandito Bug 3.3'' Soft Bait for $4.57
  • Sportsman's Guide Yamamoto Senko 5" Plastic Worm, 10 pack for $6.39
  • Sportsmans Warehouse X Zone Lures 4in Swammer Soft Swimbait - 6 Pack for $5.99
  • Sportsmans Warehouse Savage Gear 3D Weedless V2 Shrimp Saltwater Soft Bait for $6.99
  • Sportsmans Warehouse Z-Man ZinkerZ Soft Stick Bait for $5.29
  • Sportsmans Warehouse Berkley Gulp! Ghost Shrimp Saltwater Soft Bait for $7.99
  • Sportsmans Warehouse X Zone Lures Swammer Soft Swimbait - 5 Pack for $6.49
  • Sportsmans Warehouse YUM Dinger 3 Inch Soft Stick Bait for $3.99
  • Sportsmans Warehouse Yamamoto 5in Thin Senko Soft Stick Bait for $6.99
  • Sportsman's Guide ACC Crappie Snax The Club Soft Bait, 12 Pack for $5.49
  • Sportsmans Warehouse X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack for $5.99
  • Sportsman's Guide Berkley Gulp! Saltwater Swimming Mullet Soft Bait for $8.99
  • Natchez Shooters YUM Christie Critter 4.5" Soft Bait - 8 Pk for $3.30
  • Sportsman's Guide 6th Sense Panorama Soft Jerkbaits for $5.99
  • Sportsmans Warehouse Kevin Brock Killer Custom Striper Candy Soft Swimbait for $2.99
  • Sportsman's Guide Zoom Finesse Worm, 20 Pack for $5.99
  • Sportsmans Warehouse X Zone Lures Scented Stealth Minnow Soft Swimbait - 2-3/4in, 9pk for $6.99
  • Natchez Shooters Strike King Rage Bug 4" Soft Bait for $5.46