Sportsman

Fishing Lures For Sale

Shop Fishing Lures from Top Brands

Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.

Latest products for Lures

  • Sportsman's Guide Berkley Gulp! Saltwater Swimming Mullet Soft Bait for $8.99
  • Scheels Berkley Fusion19 EWG Treble Hooks for $6.99
  • Sportsman's Guide Berkley PowerBait Agent E Soft Bait for $4.99
  • Sportsmans Warehouse Berkley Gulp! Ghost Shrimp Saltwater Soft Bait for $7.99
  • Sportsmans Warehouse Berkley Powerbait Inshore Grub Saltwater Soft Bait for $8.99
  • Sportsmans Warehouse Berkley PowerBait Crazy Legs Chigger Soft Craw Bait for $5.99
  • Scheels Berkley Fusion19 Treble 1x Hooks for $6.99
  • Sportsman's Guide Berkley Gulp! Minnow Bait for $4.99
  • Sportsman's Guide Berkley Gulp! Alive! Fish Fry for $4.49
Berkley Gulp! Saltwater Swimming Mullet Soft Bait
  • The extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish. Berkley Gulp! truly is the next generation in saltwater lures.,
  • Realistic head and body design,
  • High-action swimming tail,
  • Features Gulp! extreme scent dispersion,

$8.99

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Berkley Fusion19 EWG Treble Hooks
  • Package features innovative resealable clam for tackle management,
  • Forged hook for increased lateral strength,
  • Needle point for easier penetration,
  • EWG bend for increased hook ups and keeping fish on,
  • Strong lightwire design for improved penetration,
  • Lightwire shank ideal for high action and small profile baits,
  • Strong lightwire design for improved penetr ation,
  • Package count: 6,
  • Package count: 8 (Black Nickel and Red) 6 (Chartreuse, Orange, and White),

$6.99

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Berkley PowerBait Agent E Soft Bait
  • The bottom-dwelling Berkley® PowerBait Agent E Swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom-dwelling prey. The built-in rattle provides that extra enticement for extra strikes. The custom designed hook-keeper sheds the nastiest grass and debris while easily collapsing to hook the slightest bites. The side-to-side kicking action drives attention even at the slowest speeds as it skids, crawls, hops, and slides its way into the hardest-to-reach places. Built tough with flavor-packed PowerBait material, ensuring you have the chance to set the hook on every bite. Pro Tour Champion Edwin Evers says, "Fish this bait like a skirted bass jig or on a fast retrieve as a mid-water column swimbait".,
  • Skids along the bottom to imitate bottom-dwelling prey,
  • Side-to-side kicking action drives attention,
  • Built-in rattle provides extra enticement,
  • Custom hook keeper sheds grass and debris,
  • Built with flavor-packed PowerBait material,

$4.99

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Berkley Gulp! Ghost Shrimp Saltwater Soft Bait
  • Color: Orange,
  • Model: GSSGSHR3-OBS,
  • Length: 3in,
  • Pack Quantity: 7,
  • Type: Saltwater Soft Bait,

$7.99

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Berkley Powerbait Inshore Grub Saltwater Soft Bait
  • Pack Quantity: 2,
  • Length: 8in,
  • Color: White,
  • Lure Style: Single Tail Grub,
  • Model: MSWG8-WH,
  • Species: Inshore Gamefish,
  • Type: Saltwater Soft Bait,
  • Water Type: Saltwater,

$8.99

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Berkley PowerBait Crazy Legs Chigger Soft Craw Bait
  • Length: 4in,
  • Color: Black Blue Fleck,
  • Pack Quantity: 8,
  • Model: PBBCLCC4-BBF,
  • Species: Bass,
  • Type: Soft Craw Bait,
  • Water Type: Freshwater,
  • Made in the USA: Yes,

$5.99

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Berkley Fusion19 Treble 1x Hooks
  • Extra durable round bend treble - with ultra sharp needle points,
  • Used on Berkley hard baits and endorsed highly by our pro team,
  • Black Nickel finish,
  • Premium weld for maximum strength,
  • Package features innovative resealable clam for tackle management,
  • Package count: 8 (sizes 10 through 4) 6 (Sizes 2, 1, 1/0),

$6.99

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Berkley Gulp! Minnow Bait
  • Brand: Berkley,
  • Lifelike imitation works well for all panfish,
  • Expands a fish's strike zone by up to 400x,
  • Extreme scent dispersion,
  • Looks and feels like the real deal,
  • Traditional proven shape,

$4.99

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Berkley Gulp! Alive! Fish Fry
  • Brand: Berkley,
  • Color: Green,
  • Tail designed for nonstop fish enticing action,
  • Choose colors to match the hatch of live fish fry,
  • Expand your strike zone with Gulp! scent dispersion,

$4.49

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Types of Fishing Lures

Soft Bait Lures

Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.

Hard Bait Lures

Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.

Spinnerbaits

Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.

Crankbaits

Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.

Bass Jigs

Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.

Topwater Lures

Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.

Popular Fishing Lures Brands

Strike King

A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.

Gamakastsu

Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.

Musted

A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.

Berkley

Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.

Z-Man

Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.

Yamamoto

Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.

Umpqua

Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.

Eagle Claw

A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.

Common Uses of Fishing Lures

  • Freshwater Fishing: Target bass, trout, perch, walleye, and panfish in lakes and rivers using jigs, crankbaits, and soft plastics.
  • Saltwater Fishing: Use spoons, swimbaits, and topwater lures for redfish, snook, tarpon, and tuna.
  • Ice Fishing: Small jigs and spoons are effective for attracting fish under the ice.
  • Fly Fishing: While not traditional lures, some synthetic flies mimic lure-like action for trout and grayling.

FAQ’s

What type of lure should I use for bass fishing?

Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.

How do I choose the right color for a lure?

Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.

Can I use freshwater lures in saltwater?

While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.

Do I need different lures for different times of the year?

Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.