Sportsman

Fishing Lures For Sale

Shop Fishing Lures from Top Brands

Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.

Latest products for Lures

  • Natchez Shooters Strike King Rage Bug Midsize 3.5" Soft Bait for $6.04
  • Natchez Shooters Strike King 3'' Rodent Soft Bait for $5.05
  • Natchez Shooters Strike King Rage Magnum Bug 4.5" Soft Bait for $5.46
  • Natchez Shooters Strike King Rage Space Monkey Soft Bait for $6.04
  • Natchez Shooters Strike King Game Hawg 4'' Soft Bait for $5.05
  • Natchez Shooters Strike King Rage Bug 4" Soft Bait for $5.46
  • Natchez Shooters Strike King 4'' Rodent Soft Bait for $5.05
  • Sportsman's Guide Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack for $4.29
Strike King Rage Bug Midsize 3.5" Soft Bait
  • The Strike King 3.5" Midsize Rage Bug provids a slight size difference to overcome a finicky bite.  The Rage Bug soft bait's unique and exclusive tail design is engineered like no other soft plastic bait. Each Midsize Rage Bug is designed with a specific purpose and is made of customized hi-grade plastics for superior action and attraction. You won't believe the splash, noise or action is coming from a soft bait, but the fish will.,
  • 8 baits per package.,
  • Available in Bama Craw, Black Blue Flake, Black Blue Swirl, Blue Craw, California Craw, Falcon Lake Craw, Green Pumpkin, Pearl, Okeechobee Craw, Summer Craw, Watermelon Red Flake, Crawdaddy and Moon Juice colors.,

$6.04

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Strike King 3'' Rodent Soft Bait
The Strike King Rodent soft bait is built to be fished in heavy cover. Designed to make a major disturbance under the water when you need the extra water movement to promote attraction, the Rodent searches out the big ones.
The Rodent's bubble tipped appendages and soft plastic tails display an incredible action.  It's a a great choice for heavy cover, espeically with on a Texas rig, a Carolina Rig or even as a jig trailer.
The Strike King Rodent contains the world's best blend of soft plastic ingredients, which allows for the use of large amounts of salt in a bait that will stay soft and pliable. Each bait is enhanced with real coffee bean granules and coffee been oil so that it releases a coffee scent which adds to the appeal and masks human scents and oils, leading to more bites and longer hold times for increased hook-up percentages.
8 baits per package.
Available in Black Blue Flake, Blue Craw, California Craw, Candy Craw, Green Pumpkin, June Bug, Okeechobee Craw, Summer Craw, Watermelon Red & Black, Blue Craw with Red Flake, Crawdaddy and Moon Juice colors.

$5.05

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Strike King Rage Magnum Bug 4.5" Soft Bait
  • The Strike King 4.5" Magnum Rage Bug is the big daddy of the Strike King's Rage Bug soft bait.  Its unique and exclusive tail design is engineered like no other soft bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or action the Magnum Rage Bug creates as you work it through the water... but the fish will.,
  • 6 baits per package.,
  • Available in Alabama Craw, Black Blue Flake, Black Neon, Blue Craw, California Craw, FAlcon Lake Craw, Green Pumpkin, Junebug, Okeechobee Craw, Summer Craw, Watermelon Red Craw, Green Pumpkin Purple Swirl, Blue Craw w/ Red Flak, Crawdaddy and Moon Juice colors.,

$5.46

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Strike King Rage Space Monkey Soft Bait
  • Unbelievable detailing makes the Strike King Rage Tail Space Monkey Soft Bait a fantasitc choice for Texas-rigging.  The scalloped Rage Tail design, elongated legs, and extra ''bumps'' send a radically different signal through the water column than other soft baits on the market, bringing bass in to investigate and slam it. The Space Monkey has a strategically placed back slit for rigging, leading to better hooksets and fish boating success,
  • .6 baits per package.,
  • Available in Bama Bug, Black Blue Flake, Falcon Lake Craw, Green Pumpkinseed, Hard Candy, June Bug, Okeechobee Craw, Watermelon Red & Black, Big Tex and Double Header colors.,

$6.04

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Strike King Game Hawg 4'' Soft Bait
  • If you're looking for a creature bait that excels in heavy cover, that won't hang up on every leaf and stem it touches, the Game Hawk is up for the challenge. ,
  • The Strike King Game Hawg has a lithe, supple, totally natural build that allows it to slither cleanly through vegetation without loss of action. With 6 appendages all working together, it's the perfect jig trailer, and can also pull extra bites on a drop shot rig fishing deep. Features soft, salt-impregnated plastic and an exclusive coffee scent that masks human scents and oils to produce more and longer bites.,
  • 8 baits per package.,
  • Availble in Bama Bug, Black Blue Flake, Blue Craw, California Craw, Candy Craw, Green Pumpkin Purple & Gold, Green Pumpkin Sapphire, Green Pumpkinseed, June Bug, Watermelon Red & Black, Moon Juice and Amistad Special.,

$5.05

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Strike King Rage Bug 4" Soft Bait
  • The Strike King 4" Rage Bug soft bait's unique and exclusive tail design is engineered like no other soft plastic bait, making it something different that incites a bite. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. The splash, the noise and the action from a soft bait will turn their heads and put more fish in the boat.,
  • 7 baits per package.,
  • Available in Bama Bug, Bama Craw, Black Blue Flake, Black Blue Swirl, Black Neon, Blue Bug, Blue Craw, California Craw, Chameleon, Delta Red, Falcon Lake Craw, Fire Craw, Green Pumpkin, Junebug, Okeechobee Craw, Peanut Butter & Jelly, Pearl, Summer Craw, Watermelon Red Flake, Tequila Sunrise w/ Orange Flake, Green Pumpkin Purple Swirl, Blue Craw w/ Red Flake, Moon Juice, Swampwater and Smoke Purple Black Flake colors.,

$5.46

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Strike King 4'' Rodent Soft Bait
  • Available in Black Blue Flake, Blue Craw, California Craw, Candy Craw, Fire Craw, June Bug, Okeechobee Craw, Summer Craw, Green Pumpkin Purple & Gold, Blue Craw with Red Flake, Crawdaddy, Moon Juice, Bama Bug, Blue Bug, Falcon Lake Craw, Green Pumkinseed, Hard Candy, Watermelon Meat, Watermelon Red, Tequila Sunrise w/ Orange Flake, Big Tex and Double Header Red colors.,

$5.05

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Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack
  • The Strike King® 3X Baby Z-Too Soft Jerkbait is ideally designed for dropshot presentations. Smaller size, higher flotation, ready for a light-wire dropshot hook. Killer shimmy, with molded-in belly slot for easy rigging. Great for standard presentations, too.,
  • Super-soft, tough ElaZtech®,
  • Salt-impregnated for greater buoyancy and attraction,
  • Great for dropshotting,

$4.29

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Types of Fishing Lures

Soft Bait Lures

Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.

Hard Bait Lures

Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.

Spinnerbaits

Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.

Crankbaits

Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.

Bass Jigs

Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.

Topwater Lures

Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.

Popular Fishing Lures Brands

Strike King

A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.

Gamakastsu

Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.

Musted

A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.

Berkley

Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.

Z-Man

Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.

Yamamoto

Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.

Umpqua

Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.

Eagle Claw

A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.

Common Uses of Fishing Lures

  • Freshwater Fishing: Target bass, trout, perch, walleye, and panfish in lakes and rivers using jigs, crankbaits, and soft plastics.
  • Saltwater Fishing: Use spoons, swimbaits, and topwater lures for redfish, snook, tarpon, and tuna.
  • Ice Fishing: Small jigs and spoons are effective for attracting fish under the ice.
  • Fly Fishing: While not traditional lures, some synthetic flies mimic lure-like action for trout and grayling.

FAQ’s

What type of lure should I use for bass fishing?

Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.

How do I choose the right color for a lure?

Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.

Can I use freshwater lures in saltwater?

While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.

Do I need different lures for different times of the year?

Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.