Sportsman

Fishing Lures For Sale

Shop Fishing Lures from Top Brands

Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.

Latest products for Lures

  • Sportsman's Guide Z-Man Finesse Shroomz Weedless Jig, 1/10 oz., 5 Pack for $6.29
  • Sportsman's Guide Z-Man Chatterbait Jack Hammer, 1/2 oz. for $15.99
  • Sportsmans Warehouse Z-Man ChinlockZ SWS Hooks for $8.89
  • Sportsmans Warehouse Z Man Slim SwimZ Soft Bait for $5.29
  • Sportsmans Warehouse Z-Man TRD TicklerZ Soft Bait for $5.29
  • Sportsmans Warehouse Z Man StreakZ Soft Bait for $5.29
  • Sportsmans Warehouse Z-Man ZinkerZ Soft Stick Bait for $5.29
  • Sportsmans Warehouse Z Man ElaZtech Trout Trick Soft Jerk Bait for $4.97
  • Sportsman's Guide Z-Man TRD TicklerZ, 8 Pack for $4.99
Z-Man Finesse Shroomz Weedless Jig, 1/10 oz., 5 Pack
  • Designed for Ned rigging,
  • Dual multi-strand wire weed guard for weed-free fishing,
  • Custom wire keeper welded onto the hook shank for easy rigging,
  • Mushroom-shaped head blends seamlessly into finesse baits,
  • High carbon black nickel hook,
  • 1/10 oz. each,
  • Includes (5) 1/10 oz. Jigs,

$6.29

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Z-Man Chatterbait Jack Hammer, 1/2 oz.
  • Weight: 1/2 oz.,
  • Mfg. Number: ZMCBJH1207,
  • Designed by Elite Series pro Brett Hite,
  • ChatterBait bladed Swim Jig design and stainless hex-shaped ChatterBlade,
  • Low center of gravity head with 3D eyes and channel groove,
  • Gamakatsu® heavy wire flipping hook and Decoy® egg snap,
  • Double wire trailer keeper,
  • Hand-tied silicone skirting,

$15.99

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Z-Man ChinlockZ SWS Hooks
  • Size:12/0,10/0,
  • Pack Quantity:2,
  • Model:TTCL-0547,
  • Type:Weighted Hook,
  • Hook Type:Weighted Hook,
  • Hook Weight:1oz,

$8.89

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Z Man Slim SwimZ Soft Bait
  • Color: The Deal,
  • Model: SLIM3-320PK6,
  • Type: Soft Swimbait,
  • Size: 3in,
  • Pack Quantity: 6,

$5.29

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Z-Man TRD TicklerZ Soft Bait
  • Length: 2.75in,
  • Color: The Deal,
  • Model: TTIC-320PK8,
  • Type: Ned Rig Bait,
  • Pack Quantity: 8,
  • Species: Bass,

$5.29

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Z Man StreakZ Soft Bait
  • Color: Pearl,
  • Model: STRK-84PK5,
  • Type: Soft Minnow Bait,
  • Size: 5in,
  • Pack Quantity: 5,

$5.29

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Z-Man ZinkerZ Soft Stick Bait
  • Z-Man ZinkerZ Soft Stick Bait - ElaZtech construction has been designed by the crew at Z Man so that it won't tear after a single use or after a fish strikes and goes after the bait. Super durable and long lasting this stick bait blows the rest of the competition out of the water with its quality material as well as it's versatility. As productive as it can be, this can be used either rigging straight, Texas, Carolina, wacky or even drop shot style.,
  • Versatile soft stick bait,
  • Salt impregnated,
  • ElaZtech construction and material,
  • Tough and durable material,
  • Available in many colors,
  • 6 per pack,
  • Made in the USA,
  • MPN: SSINK,

$5.29

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Z Man ElaZtech Trout Trick Soft Jerk Bait
  • Pack Quantity: 6,
  • Length: 5in,
  • Color: Margarita Lime Chicken,
  • Model: TT5-328PK6,
  • Type: Soft Jerkbait,
  • Water Type: Saltwater,
  • Made in the USA: Yes,

$4.97

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Z-Man TRD TicklerZ, 8 Pack
  • ElaZtech® soft plastic construction,
  • Salt-impregnated design keeps fish on your line longer,
  • Thick body and dimpled surface for easy rigging,
  • Tail tentacles produce a lively action and won't stick together,
  • 2.75"l. each,
  • Includes (8) 2.75"l. TRD TicklerZ,
  • Quantity: 8,

$4.99

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Types of Fishing Lures

Soft Bait Lures

Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.

Hard Bait Lures

Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.

Spinnerbaits

Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.

Crankbaits

Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.

Bass Jigs

Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.

Topwater Lures

Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.

Popular Fishing Lures Brands

Strike King

A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.

Gamakastsu

Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.

Musted

A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.

Berkley

Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.

Z-Man

Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.

Yamamoto

Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.

Umpqua

Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.

Eagle Claw

A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.

Common Uses of Fishing Lures

  • Freshwater Fishing: Target bass, trout, perch, walleye, and panfish in lakes and rivers using jigs, crankbaits, and soft plastics.
  • Saltwater Fishing: Use spoons, swimbaits, and topwater lures for redfish, snook, tarpon, and tuna.
  • Ice Fishing: Small jigs and spoons are effective for attracting fish under the ice.
  • Fly Fishing: While not traditional lures, some synthetic flies mimic lure-like action for trout and grayling.

FAQ’s

What type of lure should I use for bass fishing?

Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.

How do I choose the right color for a lure?

Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.

Can I use freshwater lures in saltwater?

While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.

Do I need different lures for different times of the year?

Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.