Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Gamakatsu Superline Extra Wide Gap Weighted Hooks, 5 Pack
$6.99
Seller: Sportsman's Guide
Umpqua Stimulator Kaufmann Olive 2 Pack
$5.76
Seller: AvidMax
VMC Wacky/Neko Hooks, 6 pack
$3.49
Seller: Sportsman's Guide
Umpqua Parachute Blue Olive 2 Pack
$5.20
Seller: AvidMax
Gamakatsu Nano Alpha All Purpose Octopus Hooks
$4.49
Seller: Sportsman's Guide
Yamamoto 3-1/2in Swim Senko Soft Swimbait
$5.97
Seller: Sportsmans Warehouse
X Zone Lures 5.5in Swammer Soft Swimbait - 4 Pack
$6.49
Seller: Sportsmans Warehouse
Z-Man ZinkerZ Soft Stick Bait
$4.99
Seller: Sportsmans Warehouse
X Zone Lures Scented Stealth Minnow Soft Swimbait - 2-3/4in, 9pk
$6.99
Seller: Sportsmans Warehouse
Mustad 4.8 AlphaPoint® Tak-Offset Worm Hooks
$4.99
Seller: Sportsman's Guide
Umpqua Schroeders Parachute Ant Black 2 Pack
$6.24
Seller: AvidMax
Chompers SkirtedTwinTail 4'' Soft Bait
$8.33
Seller: Natchez Shooters
Umpqua Nitro Caddis Pupa Tan 2 Pack
$6.24
Seller: AvidMax
Zoom Finesse Worm, 20 Pack
$5.99
Seller: Sportsman's Guide
Tackle Industries Regular SuperD Soft Swimbait
$18.99
Seller: Sportsmans Warehouse
Umpqua U-Series U106 Fly Tying Hooks
$15.75
Seller: AvidMax
Umpqua Hot Wing Elk Hair Caddis Olive 2 Pack
$5.20
Seller: AvidMax
Hanak Model 450 Superb Jig Hooks
$9.90
Seller: AvidMax
Gamakatsu Offset Extra Wide Gap Hooks, 25 Pack
$19.99
Seller: Sportsman's Guide
Big Bite Baits Kamikaze Craw Soft Craw Bait
$3.97
Seller: Sportsmans Warehouse
Umpqua Adams Dry Fly 2 Pack
$5.90
Seller: AvidMax
Hanak Model 400 Classic Jig Hooks
$9.90
Seller: AvidMax
Hanak Model 270 Stillwater & Wet Hooks
$9.90
Seller: AvidMax
Umpqua Prince Nymph 2 Pack
$3.84
Seller: AvidMax
Mustad Treble Hooks, 25 Pack
$6.99
Seller: Sportsman's Guide
Gamakatsu® Octopus Hooks, Red, 10 pack
$4.49
Seller: Sportsman's Guide
Hanak Model 530 Pupa & Allround Hooks
$9.90
Seller: AvidMax
Z Man StreakZ Soft Bait
$5.49
Seller: Sportsmans Warehouse
Hanak Model 95 XH Streamer Maxx Hooks
$9.90
Seller: AvidMax
Hanak Model 200 Stillwater & Wet Hooks
$8.25
Seller: AvidMax
Hanak Model 550 Allround Long Shank Hooks
$9.90
Seller: AvidMax
Umpqua Puterbaugh Foam Caddis Olive 2 Pack
$6.24
Seller: AvidMax
Ahrex SA254 Salt Jig Hooks
$7.95
Seller: AvidMax
River2Sea Whopper Plopper 110
$15.49
Seller: Sportsman's Guide
Umpqua U-Series U205 Fly Tying Hooks
$8.75
Seller: AvidMax
Hanak Model 390 Klinkhammer Hooks
$9.90
Seller: AvidMax
Hanak Model 360 Nymph & Pupa Hooks
$9.90
Seller: AvidMax
Dynamic Lures Trout Attack Soft Swimbait
$5.99
Seller: Sportsmans Warehouse
Umpqua Gold Bead Crystal Bugger Chartreuse 2 Pack
$5.76
Seller: AvidMax
Gamakatsu Superline Extra Wide Gap Hooks
$5.99
Seller: Sportsman's Guide
Bandit Walleye Deep Crankbait
$7.49
Seller: Sportsman's Guide
Umpqua San Juan Worm Shell Pink 2 Pack
$3.18
Seller: AvidMax
Kona WFN Wet Fly Nymph Hooks
$16.00
Seller: AvidMax
Gamakatsu Big Cat Circle Hooks, 5 pack
$5.99
Seller: Sportsman's Guide
Umpqua Clouser Minnow Pattern
$4.32
Seller: AvidMax
Umpqua Carls Foam Fly Ant Black 2 Pack
$5.20
Seller: AvidMax
Umpqua XC220 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Umpqua Z-Wing Caddis Tungsten Olive 2 Pack
$6.24
Seller: AvidMax
Umpqua Copper John Chartreuse 2 Pack
$5.90
Seller: AvidMax
Hanak Model 330 Czech Nymph & Buzzer Hooks
$9.90
Seller: AvidMax
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.