Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Lost Creek Pro Swimmer Paddle Tail Soft Swimbait
$0.77
Seller: Sportsmans Warehouse
Danielson Salmon Egg Hooks Snelled
$0.79
Seller: Sportsmans Warehouse
P-Line Rock Cod Rig 7/0 2 hooks
$1.41
Seller: Natchez Shooters
Magic Bait Dough Bait Treble Spring Hooks #6
$2.73
Seller: Natchez Shooters
Magic Bait Dough Bait Treble Spring Hooks #4
$2.73
Seller: Natchez Shooters
Owner Hooks Mosquito Circle Hook
$2.99
Seller: Sportsmans Warehouse
VMC Wacky Hooks, 6 Pack
$2.99
Seller: Sportsman's Guide
6th Sense Drop Shot Hooks, 5 Pack
$2.99
Seller: Sportsman's Guide
Kevin Brock Killer Custom Striper Candy Soft Swimbait
$2.99
Seller: Sportsmans Warehouse
Umpqua San Juan Worm Shell Pink 2 Pack
$3.18
Seller: AvidMax
Umpqua San Juan Worm Hot Pink 2 Pack
$3.18
Seller: AvidMax
Umpqua San Juan Worm - Red 2 Pack
$3.18
Seller: AvidMax
Mustad Slow Death® Aberdeen Hooks, 10 Pack
$3.49
Seller: Sportsman's Guide
Mustad 4.3 UltraPoint® Octopus Hooks
$3.49
Seller: Sportsman's Guide
VMC Wide Gap Hooks
$3.49
Seller: Sportsman's Guide
VMC Wacky/Neko Hooks, 6 pack
$3.49
Seller: Sportsman's Guide
VMC Worm Hooks
$3.49
Seller: Sportsman's Guide
YUM Christie Critter 4.5" Soft Bait - 8 Pk
$3.51
Seller: Natchez Shooters
Umpqua Pheasant Tail Natural 2 Pack
$3.84
Seller: AvidMax
Umpqua Prince Nymph 2 Pack
$3.84
Seller: AvidMax
Umpqua Wd 40 Gray 2 Pack
$3.84
Seller: AvidMax
Angler's Choice Tube Soft Bait Tube
$3.97
Seller: Sportsmans Warehouse
6th Sense JUGULAR Hybrid Offset Worm Hooks, 5 Pack
$3.99
Seller: Sportsman's Guide
Gamakatsu Black Octopus Hooks, 6 Pack
$3.99
Seller: Sportsman's Guide
YUM Dinger 3 Inch Soft Stick Bait
$3.99
Seller: Sportsmans Warehouse
Gamakatsu Octopus Circle Hooks, Inline-Point, 6 pack
$3.99
Seller: Sportsman's Guide
Gamakatsu Finesse Wide Gap Hooks, 6 pack
$3.99
Seller: Sportsman's Guide
6th Sense STOUT Widegap Worm Hooks, 5 Pack
$3.99
Seller: Sportsman's Guide
Eagle Claw Lazer Sharp Extra Wide Gap Magworm Hooks, 12 Pack
$3.99
Seller: Sportsman's Guide
Eagle Claw Lazer Sharp Sproat Worm Hooks, 15 Pack
$3.99
Seller: Sportsman's Guide
Yum Crawbug Soft Craw Bait
$3.99
Seller: Sportsmans Warehouse
Eagle Claw Lazer Sharp Round Bend Worm Hooks, 15 Pack
$3.99
Seller: Sportsman's Guide
Gamakatsu Walleye Wide Gap Hooks, 8 pack
$3.99
Seller: Sportsman's Guide
Mustad 4.8 AlphaPoint® Chinu Light Hooks
$3.99
Seller: Sportsman's Guide
Gamakatsu Split Shot/Drop Shot Hooks, 6 Pack
$3.99
Seller: Sportsman's Guide
Strike King 3X Baby Z-Too Soft Jerkbait, 5 Pack
$4.29
Seller: Sportsman's Guide
Umpqua Clouser Minnow Pattern
$4.32
Seller: AvidMax
Googan Bandito Bug 4'' Soft Bait Pearl 7pk
$4.34
Seller: Natchez Shooters
Mustad 1X Super Death Aberdeen Hooks, 10 Pack
$4.49
Seller: Sportsman's Guide
Gamakatsu Spinner Bait/Stinger Trailer Hooks, 5 pack
$4.49
Seller: Sportsman's Guide
Owner Hooks Tournament Mutu Light Circle Hook
$4.49
Seller: Sportsmans Warehouse
Gamakatsu Nano Alpha Octopus Circle Hooks (Offset Point)
$4.49
Seller: Sportsman's Guide
VMC Heavy-Duty Wide Gap Hooks
$4.49
Seller: Sportsman's Guide
Gamakatsu Nano Alpha All Purpose Octopus Hooks
$4.49
Seller: Sportsman's Guide
Gamakatsu® Octopus Hooks, Red, 10 pack
$4.49
Seller: Sportsman's Guide
Gamakatsu Single Egg Hooks, Barb on Shank, 10 pack
$4.49
Seller: Sportsman's Guide
Umpqua Pheasant Tail Nymph 2 Pack
$4.56
Seller: AvidMax
Umpqua Elk Hair Caddis Black 2 Pack
$4.56
Seller: AvidMax
Googan Bandito Bug 3.3'' Soft Bait
$4.57
Seller: Natchez Shooters
VMC Weedless Wacky Hooks
$4.79
Seller: Sportsman's Guide
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.