Fishing lures are artificial baits designed to attract fish by mocking the appearance and movements of the target. Whether you're freshwater fishing for bass or saltwater angling for tuna, choosing the right lure can make all the difference. This listing offers a wide variety of fishing gear from top brands, suited for different environments and species. Browse options, compare features, and find the ideal lure for your next fishing trip.
Umpqua Pheasant Tail Nymph 2 Pack
$4.56
Seller: AvidMax
Umpqua XC240 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Berkley PowerBait Crazy Legs Chigger Soft Craw Bait
$4.97
Seller: Sportsmans Warehouse
Hanak Model 390 Klinkhammer Hooks
$9.90
Seller: AvidMax
Booyah Tandem Blade Spinnerbait, 3/8 oz.
$5.99
Seller: Sportsman's Guide
Gamakatsu Superline Offset Round Bend Hooks
$4.99
Seller: Sportsman's Guide
X Zone Lures 2.75in Swammer Soft Swimbait - 8 Pack
$5.99
Seller: Sportsmans Warehouse
Mustad 1X Super Death Aberdeen Hooks, 10 Pack
$4.49
Seller: Sportsman's Guide
Yamamoto 5in Thin Senko Soft Stick Bait
$6.99
Seller: Sportsmans Warehouse
Victory Hooks 10604 90-Degree Heavy Wire Jig Hook - 25 Pack
$11.99
Seller: Sportsmans Warehouse
Savage Gear 3D Weedless V2 Shrimp Saltwater Soft Bait
$6.99
Seller: Sportsmans Warehouse
Strike King Game Hawg 4'' Soft Bait
$5.90
Seller: Natchez Shooters
Umpqua Pheasant Tail Natural 2 Pack
$3.84
Seller: AvidMax
Umpqua Z-Wing Caddis Tungsten Olive 2 Pack
$6.24
Seller: AvidMax
Mustad 4.8 AlphaPoint® Alpha-Grip Finesse Hooks, 5 Pack
$5.99
Seller: Sportsman's Guide
Berkley Powerbait Inshore Grub Saltwater Soft Bait
$8.99
Seller: Sportsmans Warehouse
Umpqua Daves Hopper 2 Pack
$8.10
Seller: AvidMax
Umpqua San Juan Worm Shell Pink 2 Pack
$3.18
Seller: AvidMax
Umpqua Clouser Minnow Pattern
$4.32
Seller: AvidMax
6th Sense OX Flipping Hooks, 5 Pack
$4.99
Seller: Sportsman's Guide
Blood Run Tackle Tail Out Fishing Hooks
$6.99
Seller: Sportsmans Warehouse
X Zone Lures 3.5in Swammer Soft Swimbait - 8 Pack
$5.99
Seller: Sportsmans Warehouse
6th Sense STOUT Widegap Worm Hooks, 5 Pack
$3.99
Seller: Sportsman's Guide
River2Sea Whopper Plopper 130
$15.49
Seller: Sportsman's Guide
Gamakatsu Nano Alpha Offset Round Bend Worm Hooks
$5.49
Seller: Sportsman's Guide
Victory Hooks 10777 Extra Wide Gap EWG Jig Hooks - 100 Pack
$28.99
Seller: Sportsmans Warehouse
Umpqua Sparkle Dun Callibaetis 2 Pack
$5.20
Seller: AvidMax
Googan Bandito Bug 3.3'' Soft Bait
$4.57
Seller: Natchez Shooters
Umpqua Parachute Blue Olive 2 Pack
$5.20
Seller: AvidMax
Mustad 4.8 AlphaPoint® Tak-Offset Worm Hooks
$4.99
Seller: Sportsman's Guide
VMC Redline Finesse Treble Hooks
$7.99
Seller: Sportsmans Warehouse
ACC Crappie Snax The Club Soft Bait, 12 Pack
$5.49
Seller: Sportsman's Guide
Gamakatsu Nano Alpha Offset EWG Worm Hooks
$5.49
Seller: Sportsman's Guide
Gamakatsu Octopus Straight Eye Hooks, 4x Strong
$6.99
Seller: Sportsman's Guide
Yum Crawbug Soft Craw Bait
$3.99
Seller: Sportsmans Warehouse
Zoom Finesse Worm, 20 Pack
$5.99
Seller: Sportsman's Guide
Gamakatsu Octopus Circle Hooks, Inline-Point, 6 pack
$3.99
Seller: Sportsman's Guide
Kona USP Universal Scud Shrimp Pupae Hooks
$16.00
Seller: AvidMax
YUM Dinger 3 Inch Soft Stick Bait
$3.99
Seller: Sportsmans Warehouse
Gamakatsu Nano Alpha O’Shaughnessy Bend Offset Worm Hooks
$5.49
Seller: Sportsman's Guide
BaitFuel Twitch Jr. Soft Minnow Bait - 9 Pack
$4.99
Seller: Sportsmans Warehouse
Umpqua XC220 BL-BN Fly Tying Hooks
$8.75
Seller: AvidMax
Tenkara USA Size 8 OKI Kebari Fly Pattern
$7.50
Seller: AvidMax
Hanak Model 250 Stillwater & Wet Hooks
$8.25
Seller: AvidMax
Hanak Model 330 Czech Nymph & Buzzer Hooks
$9.90
Seller: AvidMax
Umpqua Gold Crystal Bugger Copper/Brown 2 Pack
$5.76
Seller: AvidMax
Berkley Gulp! Saltwater Swimming Mullet Soft Bait
$8.99
Seller: Sportsman's Guide
VMC Wacky/Neko Hooks, 6 pack
$3.49
Seller: Sportsman's Guide
Ahrex AFW527 Big Gap Short Shank Dry Fly Hooks
$9.54
Seller: AvidMax
Hanak Model 900 Streamer Hooks
$9.90
Seller: AvidMax
Soft baits are flexible, lifelike lures that mimic worms, minnows, and other targets. They're ideal for finesse fishing and work great for bass, trout, and panfish.
Hard baits include crankbaits, jerk baits, and topwater plugs. Made from durable materials, they are designed to imitate baitfish with realistic movement and sound.
Spinnerbaits feature metal blades that spin to create flash and vibration in the water, making them effective in murky conditions and for triggering reaction strikes.
Designed to dive and wobble through the water, crankbaits imitate baitfish and trigger aggressive strikes from predator fish.
Versatile and highly effective, jigs are used with soft plastics and excel in bottom fishing for species like bass and walleye.
Floating on the surface, these lures mimic distressed prey and create exciting surface strikes.
A trusted name in bass fishing, Strike King offers a wide range of crankbaits, spinnerbaits, and jigs known for tournament-winning performance.
Renowned for ultra-sharp, high-quality hooks, Gamakatsu is a top choice among serious anglers for both fresh and saltwater applications.
A global leader in hook technology, Mustad delivers durable and innovative hooks and terminal tackle for all fishing styles.
Known for its PowerBait and Gulp! Berkley combines science and innovation to produce highly effective soft baits and fishing gear.
Famous for its long-lasting ElaZtech soft plastics, Z-Man designs lures that withstand tough bites and perform in demanding conditions.
Yamamoto’s soft plastics, like the legendary Senko worm, are favorites among bass anglers for their realistic action and proven results.
Specializing in fly fishing gear, Umpqua offers hand-tied flies and high-quality tying materials trusted by fly anglers worldwide.
A heritage brand with American-made hooks and tackle, Eagle Claw is known for affordability, reliability, and a wide product selection.
What type of lure should I use for bass fishing?
Soft plastics, crankbaits, spinnerbaits, and jigs are all great choices for bass, depending on water conditions and the time of year.
How do I choose the right color for a lure?
Use natural colors in clear water and bright or dark colors in murky or stained water to increase visibility and attraction.
Can I use freshwater lures in saltwater?
While some lures work in both environments, saltwater can corrode freshwater-specific gear. It’s best to use lures specifically designed for saltwater.
Do I need different lures for different times of the year?
Yes. Fish behavior changes with the seasons, so adjusting lure size, color, and type can improve success year-round.